Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or bring attention to social issues. This can be tricky territory for a company profile, as brands often don’t want to offend or scare off consumers that may have different viewpoints. And this is a real risk. We’ve seen it often enough with calls to boycott Starbucks or boycott Nike that smaller companies may not be willing [...]

By |2019-10-31T12:59:59-04:00August 8th, 2019|Social Media|0 Comments

Four reasons why your company needs PR

“Thank You for Smoking.” “The West Wing.” “Wag the Dog.” These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight stigma surrounding public relations. Often times PR was viewed as just “putting out fires” and only used when there was an emergency. While we still help with crisis communications, utilizing a PR agency can provide great value for your company in many other ways.  It can increase your brand’s credibility. One of [...]

By |2019-07-22T17:18:22-04:00April 4th, 2019|Public Relations|0 Comments

Five Skills to Take PR Pros to the Next Level

There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients.   The way we communicate is constantly changing, which means PR professionals need to adapt quickly and creatively to share their message. If you want to get ahead and pick up a few tips and tricks to add to your toolbox, here are a few great places to start.   Invest in some design skills. Being able to make [...]

By |2019-02-19T18:21:31-05:00January 31st, 2019|PR tools, Public Relations|0 Comments

Dittoe PR client announces monumental acquisition

Plastic straws.   They’re small, convenient, inexpensive and seemingly harmless. Their use has been widespread amongst restaurants, retailers, consumers and businesses alike for several decades. However, this modern-day convenience also comes at a high price.   Plastic straws not only contribute to our rising plastic pollution crisis, but they’re unavoidably harmful to the environment, as they’re too lightweight to make it through the mechanical recycling sorter. Shockingly enough, Americans use more than 500 million plastic straws each day.   Enter Aardvark Straws.   Introduced in 2007 in response to the growing anti-plastic movement, Aardvark Straws offer an environmentally friendly alternative to plastic [...]

By |2018-09-19T18:37:35-04:00September 20th, 2018|Client Coverage, Media Relations, Public Relations|0 Comments

Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data.   Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR?   At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and [...]

By |2018-09-19T15:34:18-04:00September 14th, 2018|Communication, Content, Public Relations|0 Comments
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