Strategy | Dittoe PR

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing ...

By Skylar Whitney|2019-07-22T16:55:05-04:00May 16th, 2019|Media Relations, Media Strategy, Social Media, Strategy|0 Comments

Using Instagram Stories to Show Off Your Brand Behind the Scenes

RIP, Snapchat. Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our clients’ strategic social media plans. Why post to Snapchat when you already have a great platform built up on Instagram? If static Instagram posts are the sandcastles, Instagram Stories are the sandbox. You don’t have to worry as much about the content quality because that’s not what your audience is looking for. They want to ...

By Madisen Petrosky|2019-02-19T18:36:51-05:00November 21st, 2018|Social Media, Company Culture, Culture, Event Promotion, Public Relations, Strategy|0 Comments

3 Ways Brands Can Be More Authentic on Social Media

One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social media strategy will improve your business in more ways than one, including creating a face for your company online, increasing knowledge about product/service offerings and proving ROI in relation to marketing goals. If you’ve already got a strong social strategy in place – GREAT! – if not, let us help ...

By Skylar Whitney|2019-02-19T18:37:25-05:00November 15th, 2018|Social Media, Communication, Media Strategy, PR tools, Strategy|0 Comments

Why Setting a PR Strategy Makes all the Difference

Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds upon realistic expectations for each client to guarantee success while simultaneously increasing brand awareness. At Dittoe PR, we firmly believe that a one-size-fits-all approach to strategic planning does not exist. They’re built on similar formats of interrelated components, but take different forms, serve specific needs and possess varied purposes. That’s why we work with each client closely to determine the best action plan to ...

By Kasie Pieri|2018-08-22T13:57:38-04:00August 23rd, 2018|Strategy, Communication, Media Strategy, Public Relations|0 Comments

Tips for Responding to Customer Feedback on Social Media

Maintaining a presence on social media allows brands to connect with consumers on a more personal level and participate in online discussions related to their products, industry and more. With 81 percent of Americans actively using social media and more than 58 percent of users engaging with brands one to three times per day, it’s clear that consumers prefer to communicate with brands online. Regardless of the engagements sentiment, when customers engage with your brand online, it is important to make them feel heard. There are a number of ways to respond to customer feedback on social media, so we’ve ...

By Skylar Whitney|2018-06-22T09:01:53-04:00June 22nd, 2018|Social Media, Communication, PR tools, Strategy|0 Comments