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Data-Driven PR: Using Metrics to Measure Success and Improve Strategy

Data-Driven PR: Using Metrics to Measure Success and Improve Strategy

by Ashley Desserich | Jun 20, 2025 | Media Relations, Media Strategy, Strategy, Thought Leadership

The facts: your brain can’t process creativity and logic at the same time. Left-brain thinking is focused on the facts and analytical reasoning, while right-brain thinking is more emotional and intuitive. The left side of the brain likes the tiny, granular details...
Why Company Culture is More Important Than Ever

Why Company Culture is More Important Than Ever

by Ashley Desserich | Nov 8, 2023 | Company Culture

A strong company culture speaks volumes to any and all employees, especially now. According to Edelman, following a “black swan” event such as 9/11 or the COVID-19 pandemic, people hone in on their values and reflect on how they are spending their time. In Edelman’s...

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