INDIANAPOLIS — Dittoe Public Relations, a national public relations, digital marketing and social media agency, is proud to share it has been recognized by the 2026 Bulldog PR Awards Program! We received the gold award for the Best Holiday Campaign, commending our 2025 high-impact media relations campaign for Carmel Christkindlmarkt, Inc.
“Our team put an exceptional amount of dedication and thoughtfulness into this campaign, and it’s truly rewarding to see how a year’s worth of efforts turned into influential coverage for Carmel Christkindlmarkt,” said Megan Custodio, Dittoe PR Senior Vice President + Partner. “We want to thank the 2026 Bulldog PR Awards Program for recognizing our effort. It’s an honor to be acknowledged alongside other national PR teams whose campaigns connect with audiences across the world.”
Following a season of organizational changes, Carmel Christkindlmarkt needed a media relations campaign that shifted the narrative back to holiday cheer. Our goals? Strengthen the brand through positive local, regional and national media coverage; increase awareness with target audiences; and collaborate with social media influencers to expand the Market’s social media reach.
Carmel Christkindlmarkt runs from the week of Thanksgiving through Christmas Eve each year. Accordingly, Dittoe PR began outreach in July. With a steady drumbeat of announcements over several months and targeted outreach to reporters and influencers, Dittoe PR secured:
- 952 media hits
- 555.6 million impressions
- $9.2 million in advertising value
- 45 influencers
Overall, media hits increased by 29% compared to 2024 and articles referencing organizational changes decreased by 62%. The team secured coverage in hyper-local, local, regional and national media outlets, including Current in Carmel, all Indianapolis broadcast affiliates, Midwest Living, Secret Chicago, Forbes, National Geographic, Travel + Leisure, The TODAY Show, and many more.
The Bulldog PR Awards are the only public relations awards judged solely by working journalists with firsthand experience. For more than 25 years, the program has worked to celebrate outstanding work in storytelling, media relations, strategic communications and measurable PR results.
For more information about Dittoe Public Relations and our strategic initiatives and campaign efforts, please visit dittoepr.com and subscribe to Bulldog PR’s newsletter to receive updates and the latest PR news.
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About Dittoe Public Relations
Founded in 1999, Dittoe PR is a nationally recognized public relations, social media and digital marketing agency based in Indianapolis. We serve as an extension of our clients’ teams to drive real results in a variety of industries, such as hospitality, sports, retail, consumer products, nonprofit, education, healthcare, technology, financial services and more. In 2025, we secured 13,000 media hits across our client roster. Rooted in journalistic storytelling and led by senior-level PR experts, we take the time to understand our clients’ business goals and shape clear, credible narratives that earn trust and influence action. For more information, visit www.dittoepr.com.
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