Multi-Market Public Relations for Bone Dry Roofing
Dittoe PR Delivers Results Worthy of Shouting from the Rooftops for Home Solutions Provider
Given the competitive nature of the roofing industry, Bone Dry Roofing was in search of a PR partner capable of showcasing that not all home solutions providers are cut from the same cloth. Guided by a strategically crafted PR plan, Dittoe PR executed media relations campaigns across Bone Dry Roofing’s priority markets of Indianapolis and Nashville, while also elevating the brand’s industry veterans and subject matter experts through secured articles and interviews in trade and national media.
Challenge
Serving seven states, Bone Dry Roofing, Inc. is one of the largest home solutions providers in the Midwest, with 17 residential and three commercial roofing offices. Bone Dry specializes in roofing replacement and repair, gutters, insulation, masonry and commercial roofing, offering shingles, metal, tile and solar options for residential and commercial businesses. The team needed help increasing brand awareness across its target markets, Indianapolis and Nashville, and generating buzz for new and noteworthy service offerings, all while maintaining its reputation as a top-tier, service-focused contractor.
Solution
Bone Dry Roofing turned to Dittoe Public Relations to level up both its customer-facing and industry-wide presence through a cohesive external communications strategy for its services and leaders.
Dittoe PR developed and executed a media relations strategy across Bone Dry’s priority markets of Indianapolis and Nashville, leaning into consumer education, community engagement, and philanthropy. We highlighted Bone Dry’s philanthropic initiatives including:
- Roof donations to local first responders in Nashville and Louisville, Kentucky
- Their annual “Bone Dry Loves Pink” campaign in support of Breast Cancer Awareness Month
- A free microchipping clinic for pets in Indianapolis
To ensure consistent and ongoing coverage for Bone Dry Roofing, Dittoe PR utilized a media relations method called “newsjacking,” the art of inserting brand leaders and their initiatives into breaking news and trends. We kept a close pulse on local news cycles and weather reports to identify opportunities for Bone Dry leadership to share their expertise and provide value to the community. Dittoe PR also utilized seasonal pitching angles throughout the year, from spring cleaning to holiday lighting safety, to educate consumers and keep the Bone Dry Roofing name in the headlines year-round.
To elevate the brand’s subject matter experts and industry veterans, Dittoe PR secured bylined articles and expert interviews across local, trade and national media. For example, we secured covered showcasing the economic and sustainable impacts of solar and established Bone Dry Roofing as the go-to expert in solar installation and services.
The agency developed a calendar of relevant local and industry-focused award opportunities and drafted nominations on behalf of Bone Dry Roofing to help increase third-party credibility and endorsement. These nominations resulted in securing Bone Dry Roofing the coveted 2023 Residential Contractor of the Year Award from Roofing Contractor Magazine and a spot on the outlet’s 2023 “Top 100 Contractors” list.
Bone Dry Roofing Results
Throughout our 16-month partnership, Dittoe PR engaged with online, print and broadcast media in Indianapolis and Nashville, securing 36 million media impressions and 102 media placements.
To further name recognition in Indianapolis and expand Bone Dry Roofing’s presence among target customers in Nashville, Dittoe PR secured numerous TV segments and features with WKRN-TV, WSMV-TV, WXIN-TV, WRTV, Indianapolis Business Journal and Inside INdiana Business.
Dittoe PR helped Bone Dry Roofing become a household name across the home solutions industry through contributed articles and expert interviews on industry-relevant topics like solar, home maintenance, technology and emerging industry trends in Roofing Contractor, Professional Roofing, Roofing Magazine, The Family Handyman and more.
Explore Similar Case Studies
Capitalizing on PR Leads to Stellar Launch for Early-Stage Startup
Stellar is a pioneering startup dedicated to enhancing business operations through the integration of generative AI, large language models and machine learning. Operating in stealth mode, Stellar prepared for its market debut, focusing on key sectors such as healthcare, human resources and industrial IoT. Their objective was to engage influential decision-makers including C-level executives, business owners and managers across large enterprises and SMBs. Recognizing the need for effective communication to reach their target audience, Stellar engaged Dittoe PR in strategic public relations to build brand awareness, establish credibility and expand their market presence to ensure a successful launch.
Dittoe PR Leads NCAA Division I Women’s Basketball Social Media Channels to 296 Million Impressions, 23 Million Engagements
With an audience active 24 hours a day, a membership base of more than 350 schools and upwards of 50 Top 25 games each week to monitor and amplify, the National Collegiate Athletic Association (NCAA) realized their need for a community management partner who could assist
with influencing, engaging and growing a community of loyal women’s basketball fans, while competing at the same level as the men’s accounts.
PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana
With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.
National Verizon Retailer Calls on Dittoe Public Relations to Build Brand Awareness, Engage Customers During 14-Year Partnership
As one of the nation’s largest Verizon Authorized Retailers and a subsidiary of Round Room LLC, TCC operates over 500 locations from coast to coast, skillfully maintaining a local brand identity and strong community connections amidst its extensive reach. Positioned in the fiercely competitive wireless retail market, TCC is dedicated to enhancing its brand awareness and fostering positive, engaging customer relationships throughout its service areas and corporate base in central Indiana. This case study highlights Dittoe PR’s strategic public relations efforts to establish TCC as an employer of choice with a vibrant corporate culture that not only attracts top talent but also achieves customer satisfaction rates that rival the most esteemed retailers in the business.
Social Media Performance Growth You Can Take to the Bank
With the absence of an in-house dedicated social media manager, the MBI marketing team looked to Dittoe PR to assist with content development, take over daily management of its channels, and grow its presence on social media.
Dittoe PR Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
Dittoe PR Drives Dank Results for a New Kind of Dry January
Dry January is so 2022. With consumers leaning away from Dry January to follow more mindful drinking habits, WhistlePig Whiskey sought to create the best of both worlds with a limited-time non-alcoholic cocktail made with non-psychoactive cannabis terpenes. But to disrupt a social movement as established as Dry January, WhistlePig would need a partner to culture-jack the post-holiday tradition and appeal to new audiences with ever-changing preferences. (And did we mention it was also a fundraiser to benefit bartenders?) Dittoe PR was happy to light up the media.
Dittoe PR’s Launch of Hotel Tango ‘Shmallow Leaves Media Wanting S’More
With consumer affection for nostalgic campfire treats and the continued growth of the flavored whiskey category, Hotel Tango Distillery recognized an opportunity to create a spirit that is both approachable and adaptable. Enter the mouth-watering ‘Shmallow Toasted Marshmallow Bourbon—a bonfire in a bottle.
Social Media Slam Dunk: Dittoe PR's Full Court Press For Men’s Final Four and Indiana Sports Corp
In January 2021, the National Collegiate Athletic Association (NCAA) announced that for the first time in program history, the entire Division I Men’s Basketball Championship, known as NCAA March Madness, would take place in one region. Their choice: Indiana, with the majority of games taking place in downtown Indianapolis. ISC needed an agency partner to help Indianapolis shine as the sports capital of the nation.
Like What You See?
Get in touch with us! We would love the opportunity to discuss how Dittoe PR can get you similar results.
