Public Relations Strategy
When an organization clearly articulates its strategy, the context for everyone – employees, customers, partners, and the media – becomes clear. This is why creating a comprehensive strategy is the first step we take with our clients. We listen closely to discover who our clients are and what their company goals look like and identify and research their target audiences. Once we’ve built a foundation of facts, we find the perfect tone and communication mix to reach, engage, and persuade clients’ target audiences.
We don’t wait for the news to happen. We make the news happen. Sure, it’s easier to have a lightning strike when there’s a company announcement to make. But we’re all about creating rolling thunder, securing constant media coverage for clients in top tier publications by proactively brainstorming new story ideas. We specialize in placing stories in national, local, trade and influencer outlets.
One does not become known as an expert in their field without sharing their voice on their subject matter. Here at Dittoe PR, we take our clients’ best resource — talent — and give them the platforms to share their expertise in interviews, byline articles, award and speaking nominations opportunities, and more.
You know your organization and your mission inside and out. What you need is the expertise to leverage that knowledge to reach your target audience with valuable, informative content to turn them into customers, and keep them coming back. From blog posts and email marketing campaigns to case studies and white papers, our team of veteran writers can create and amplify content that will convert interest into sales, and prospects into long-term, loyal customers.
It’s not just enough to have a presence on social media. It’s about making that presence on social media count. From creating thoughtful social media strategies to managing day-to-day content, there’s one thing our social media campaigns have in common: they generate results.
To further boost your presence on social media, consider deploying a social media advertising strategy. These low-cost ads will expand your reach and help to tell the story of your brand to a larger target audience. Our talented team can assist with boosting existing content or creating powerful and attention-grabbing advertisements on Facebook, LinkedIn and more.
To get a new product or service to catch on, it’s important to get early adopters and social inﬂuencers in your corner. Inﬂuencer outreach programs can be tricky, but we dig deeper to understand an influencer’s true audience and reach because true inﬂuence drives action, not just awareness.
From grand opening events and fundraisers to groundbreaking ceremonies and more, Dittoe PR knows how to make a splash in local markets. But it’s not just the initial impact we pride ourselves on creating. It’s the ripple effect that comes with having the right mix of key journalists, social influencers, nonprofits and other event attendees to drive results.
Our approach to crisis communications is to be prepared, proactive and reactive. If you don’t already have a plan in place for handling a crisis of any magnitude, it is time to create one. Dittoe PR has helped many clients through tough times with strategic approaches. We have the knowledge, systems, tools and track record to steward your crisis communications from planning to execution. We’ll work tirelessly to gain control of the messaging, provide honest, relevant information to your audiences, and foster strong relationships going forward.
Our 17-time Emmy award-winning visual storytellers provide full video production services from start to finish. From drone cameras to GoPros, our team is equipped with state-of-the-art digital equipment to produce the highest quality videos for our clients.