WHAT WE DO
Thought Leadership
Show off your leaders’ expertise.
Our Approach to Thought Leadership
Your organization strengthens its position as an authority when your leaders share their expertise.
We’ll take your best resource – talent – and provide them with the tools and platforms to share their knowledge and expertise with key audiences seeking new insights. This includes:
- Media interviews.
- Contributed byline articles and op-eds
- Award nominations.
- Speaking engagements.
We work closely with our clients to develop various thought leadership angles we can use and build on throughout our partnership.
Our thought leadership approach typically involves:
- Discovery meeting with subject matter expert (SME).
- Identify 2-3 key topics from the discovery meeting.
- Pitch target media and draft thought leader content.
- Coordinate edits, submissions and approvals.
What Sets Us Apart
Journalistic Mindset
We ask deeper questions to uncover what truly matters in your industry and the unique insights you can share with your peers. We help navigate the right media landscapes to ensure you are seen, heard and understood.
Clarity from Complexity
Our experienced team translates complex, niche subjects into clear, credible narratives that resonate with media, stakeholders and audiences alike.
Longevity
Your leaders’ insights are more valuable than a one-time article. We strategically leverage thought leadership expertise across our public relations, social media and digital marketing services to maximize its reach and impact.
WGU Indiana
PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana
With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.
In 2019, Dittoe Public Relations was hired to manage WGU Indiana’s public relations and social media efforts. Through a well-crafted strategy, Dittoe PR uses regular thought leadership opportunities to educate WGU Indiana’s target audiences about higher education and workforce development challenges, solutions and more.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard + Integrate
Sync teams, create a knowledge base, request and internalize existing materials and data.
Research + Strategize
Understand target audiences and their motivations to develop and deliver a targeted and integrated strategic plan.
Execute + Learn
Execute strategy to build credibility across audiences and channels, adjust in real time, and use gained insights to inform future campaigns.
Report + Discover
Host recurring status calls and quarterly planning sessions; report regularly against KPIs and goals; constantly refine to drive real-world results.
