Your organization strengthens its position as an authority when your leaders are sharing their knowledge and expertise on their subject matter.
We’ll take your best resource — talent — and provide them the platforms to share their expertise and insights in media interviews, contributed byline articles and op-eds, award nominations, and speaking engagements. We work closely with our clients to develop various thought leadership angles we can use and build on throughout our partnership.
PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana
With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.
In 2019, Dittoe Public Relations was hired to manage WGU Indiana’s public relations and social media efforts. Through a well-crafted strategy, Dittoe PR uses regular thought leadership opportunities to educate WGU Indiana’s target audiences about higher education and workforce development challenges, solutions and more.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investment, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Sync teams; create knowledge base; request materials, access and data.
Develop and deliver strategic plan and timeline.
Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.
Real-time, quarterly and annual reporting against KPIs and goals.