WE CAN HELP

Thought Leadership

Our experts can help you strengthen your leaders’ positions as thought leaders through expert subject matter.

Your organization strengthens its position as an authority when your leaders are sharing their knowledge and expertise on their subject matter.

We’ll take your best resource — talent — and provide them the platforms to share their expertise and insights in media interviews, contributed byline articles and op-eds, award nominations, and speaking engagements. We work closely with our clients to develop various thought leadership angles we can use and build on throughout our partnership.

WGU Indiana

PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana

With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.

In 2019, Dittoe Public Relations was hired to manage WGU Indiana’s public relations and social media efforts. Through a well-crafted strategy, Dittoe PR uses regular thought leadership opportunities to educate WGU Indiana’s target audiences about higher education and workforce development challenges, solutions and more.

Our Proven Process

At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.

Whether you’re looking to attract new customers, talent or investment, we communicate effectively when the moment is right and in ways that move the needle.

Discover + Align

Identify needs and goals, set expectations, and determine engagement details.

Onboard

Sync teams; create knowledge base; request materials, access and data.

Strategize

Develop and deliver strategic plan and timeline.

Execute

Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.

Report

Real-time, quarterly and annual reporting against KPIs and goals.

Medxcel Media Coverage
I have worked with many agencies over my 20+ years as a marketing professional – no agency has ever taken the time to truly learn our business like Dittoe. We are extremely ...
Read More
Esther Lawson
I have worked with many agencies over my 20+ years as a marketing professional – no agency has ever taken the time to truly learn our business like Dittoe. We are extremely busy in other areas of our business – knowing that we can rely on Dittoe to consistently keep the content and media coverage churning is such a relief. Their team also brings a high level of expertise and wisdom when we are just unsure how to handle a situation navigating the media environment.
Medxcel Media Coverage
Esther Lawson
WGA/ESF Earned Media
What sets Dittoe apart is their people! The effort, energy and enthusiasm is classic Dittoe. Also, kindness goes a long way. I genuinely feel the Dittoe team cares about us ...
Read More
Amy Fuller
What sets Dittoe apart is their people! The effort, energy and enthusiasm is classic Dittoe. Also, kindness goes a long way. I genuinely feel the Dittoe team cares about us and our organization. We have been fantastic partners for a long time, and I hope this continues in the future!
WGU PR and Social Media
The collaborative nature in which we work with Dittoe is special. While we provide the desired direction, goals and results for all the things we do, we know that passing ...
Read More
Corey Elliot
The collaborative nature in which we work with Dittoe is special. While we provide the desired direction, goals and results for all the things we do, we know that passing along those wishes is the foundation of something greater. It’s always – ALWAYS – creative conversation that takes our idea to greater heights. Dittoe is a partner, in every sense of the word.
WGU PR and Social Media
Corey Elliot
Round Room Community Outreach
We value Dittoe’s approach to building our overall strategy related to customer and community outreach. We also appreciate how the Dittoe team helps us position our employees and franchise ...
Read More
Dan LeBlanc
We value Dittoe’s approach to building our overall strategy related to customer and community outreach. We also appreciate how the Dittoe team helps us position our employees and franchise owners as a trusted community partner who they can trust to do business with. The willingness of the Dittoe team to be a true partner, working side by side with our internal team members is a true difference maker.
Round Room Community Outreach
Dan LeBlanc
Atlas Earned Media Coverage
The earned media coverage Dittoe PR has secured has been invaluable for our company’s growth. It has helped build credibility and improve brand equity, unify messaging, and position us ...
Read More
Mary Beth Johnson
The earned media coverage Dittoe PR has secured has been invaluable for our company’s growth. It has helped build credibility and improve brand equity, unify messaging, and position us as thought leaders within our industry.
Atlas Earned Media Coverage
Mary Beth Johnson