WHAT WE DO
Crisis Communications
Prepared before it happens. There for you when it does.
Our Approach to Crisis Communications
A crisis may be out of your control. How you prepare for it – and how you respond – is not.
At Dittoe Public Relations, we don’t just react to crises. We help organizations proactively prepare for them. With more than 25 years of experience guiding clients through high-stakes moments, our team develops comprehensive, customized crisis communications plans designed to protect reputations and maintain trust.
Proactive Crisis Planning
The strongest crisis response begins long before a headline is written.
We work alongside your leadership team to build tailored crisis communications plans that include:
- Identifying and prioritizing key internal and external stakeholders.
- Developing stakeholder-specific messaging frameworks.
- Outlining clear internal roles and response protocols.
- Identifying potential crisis scenarios unique to your organization.
- Preparing holding statements and response templates.
- Establishing media response guidelines and approval workflows.
Every plan is customized to your industry, structure and risk profile, ensuring your organization is prepared to respond quickly and confidently.
Real-Time Crisis Response
When an issue arises, we act immediately.
Serving as an extension of your communications team, we provide steady counsel and decisive action in high-visibility situations. Our team works closely with executives and key spokespeople to ensure messaging is clear, aligned and strategically sound.
Our crisis response services include:
- Real-time crisis consulting and executive counsel.
- Prepping for sensitive media interviews and spokesperson training.
- Drafting media statements and holding responses.
- Advising on and handling media inquiries.
- Internal communications strategy and messaging.
- Social media and website messaging development.
- Traditional and social media monitoring and sentiment analysis.
In moments that matter most, clarity and consistency are critical. We help you communicate with transparency, protect your reputation, and maintain the confidence of employees, customers, partners, and the public.
What Sets Us Apart
Senior-Level Strategic Counsel
Crisis situations require experienced advisors at the table. Our senior team works directly with executives and leadership teams, providing thoughtful guidance and steady counsel during high-pressure moments when decisions must be made quickly and thoughtfully.
Media Expertise When Visibility Is High
With decades of experience working with journalists and managing high-profile media situations, we understand how newsrooms operate and what reporters need. This insight allows us to guide messaging, manage inquiries, and help spokespeople communicate effectively under intense scrutiny.
Integrated Communications Approach
Crises don’t unfold in just one channel. We ensure messaging is aligned across media relations, internal communications, social media and digital platforms so your organization communicates with clarity, consistency and confidence across every audience.
Additional Services In Times of Crisis
Media Relations
Media relations is key in building and maintaining public trust. In times of crisis, maintaining effective media relationships is particularly critical in bolstering public confidence in your organization. We provide thorough media relations strategies for clients amid a crisis situation.
Social Media
A crisis response strategy should include plans for all of your organization’s communication channels, including social media. We develop and distribute content and provide ongoing monitoring of your platforms during a crisis.
Internal Communications
We develop internal communications plans and content to ensure you communicate quickly and effectively with your entire organization in the event of a crisis.
Beloit College Case Study
Dittoe PR Leads Liberal Arts College in Preparing for, Overcoming Crisis Situations
With nearly 1,000 undergraduates and a network of 16,000 alumni, Beloit College must be prepared for navigating and responding to a multitude of crisis scenarios. In the event of an emergency or controversial issue, planning for the coordination of communication internally and between the college, media and public is a top priority.
Beloit College needed a public relations partner with crisis management experience to help guide it through sensitive and highly charged matters impacting or involving students on campus.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard + Integrate
Sync teams, create a knowledge base, request and internalize existing materials and data.
Research + Strategize
Understand target audiences and their motivations to develop and deliver a targeted and integrated strategic plan.
Execute + Learn
Execute strategy to build credibility across audiences and channels, adjust in real time, and use gained insights to inform future campaigns.
Report + Discover
Host recurring status calls and quarterly planning sessions; report regularly against KPIs and goals; constantly refine to drive real-world results.
