WHAT WE DO
Social Media
Our team expertly crafts + manages your social channels.
Our Approach to Social Media Management
It’s no longer enough to just have a presence on social media.
It’s about cutting through the noise with engaging social media content that moves the needle. Whether you’re just getting started or need to take a fresh approach, our social media management services can help.
We can work with you to determine the best platforms for your brand, create social media content aimed at achieving your goals, and reach your target audiences with strategic messaging and branded creative assets.
Creating Trendworthy Content
We develop and present comprehensive social media strategies for clients, ensuring a more cohesive and overall strategic approach to your social media and online presence. We’ll make sure your team is armed with the tools, resources and content ideas to execute ongoing strategies across your social media platforms — whether it be Meta (Facebook and Instagram), LinkedIn or TikTok.
Our social media team starts by conducting industry and competitor research to inform a social media strategy that aligns with your brand’s voice and ladders up to your business goals. Throughout our partnership, we keep an eye on the ever-changing trends, adjusting our content strategy as needed to continuously inspire engagement amongst your target audiences.
Capturing Videos + Photos
Audiences crave one thing on social media – authenticity. That’s why short-form content and first-person photography continue to drive today’s social media feeds. When brands invest in content captures, they see higher engagement and stronger connections, resulting in long-term brand loyalty.
When we’re on location, we go beyond filming. Our experts can work from your existing photo and video library or capture new content while on-site. We build a strategic, curated shot list, adapt to trends in real time, and capture assets that support every part of your business.
Managing Your Online Community
To build and maintain an engaged community on social media, your brand must remain plugged in to ongoing conversations and build relationships with your most loyal followers. Our team will oversee responses, replies, direct messages, follower acquisition and direct engagement with your target audiences across every platform you have a presence.
Social Media Advertising
To further boost your presence on social media and help you reach your target audiences in a more direct way, our team will develop social media advertising campaigns that align with the goals of the partnership. Our talented team can assist with boosting existing organic content on Meta and LinkedIn.
Measurement + Reporting
Our team leverages social media analytics tools and data to inform our strategic efforts and ensure the ongoing success of your social channels. We use Sprout Social, a team-based social media management platform, to track key performance indicators (KPIs) such as impressions, engagements, follower demographics, link clicks and audience growth, along with your company’s Google Analytics for referral sources, top landing pages and more.
Influencer Relations
We develop and execute social influencer strategies for clients on an ongoing basis or for specific influencer/VIP events. We specialize in influencer relations throughout the Midwest.
What Sets Us Apart
End-to-End Social Media Management
Our team goes beyond just delivering a strategy. We provide full management of accounts from content creation and publishing to daily monitoring, engagement, and performance optimization.
Data-Driven Optimization
Social media moves fast, and so do we. Our team monitors algorithm shifts and platform updates while closely tracking content performance. These insights allow us to quickly refine our strategy, pivot content when needed, and ensure we’re consistently working toward your goals and objectives.
Integrated Approach
We think big picture. As part of a full-service communications agency, our social media strategies align with PR, digital advertising, and brand messaging, creating a cohesive approach that supports your overall business goals.
Indiana Sports Corp Case Study
Social Media Slam Dunk: Dittoe PR’s Full Court Press for Men’s Final Four and Indiana Sports Corp
In January 2021, the National Collegiate Athletic Association (NCAA) announced that for the first time in program history, the entire Division I Men’s Basketball Championship, known as NCAA March Madness, would take place in one region. Their choice: Indiana, with the majority of games taking place in downtown Indianapolis. ISC needed an agency partner to help Indianapolis shine as the sports capital of the nation.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard + Integrate
Sync teams, create a knowledge base, request and internalize existing materials and data.
Research + Strategize
Understand target audiences and their motivations to develop and deliver a targeted and integrated strategic plan.
Execute + Learn
Execute strategy to build credibility across audiences and channels, adjust in real time, and use gained insights to inform future campaigns.
Report + Discover
Host recurring status calls and quarterly planning sessions; report regularly against KPIs and goals; constantly refine to drive real-world results.
