This is the third post of a three-part series. What can I say? I love Twitter. If you’ve read Part 1 and Part 2 of this blog series, you know that I’ve found a way leverage Twitter for a number of professional purposes. From researching outlets and reporters to keeping up with the latest news, Twitter is an essential tool in a PR pro’s toolbox. Here are a few more ways to use Twitter for public relations (and one slightly less productive way). Twitter Lists My colleague Ashley Shuler wrote a whole blog post about the underused social media feature [...]
Some big changes in the top social media apps are headed our way, though some may have already been in the palm of our hand. Check out what's new from Facebook, Instagram and Twitter.
Over time, it has become more common for companies to integrate public relations into their marketing plan. Why? Because each method of communication is impactful in its own way and can complement each other well when executed correctly. Your Customer At the end of the day, it’s about reaching your audience. Whether you’re selling a good or service, messaging is important. What marketing can provide differs from PR, but both have the same goal of connecting with a certain audience. With PR, you can build trust with your audience. You’re telling a story and maintaining positive relationships with those that [...]
Social media has impacted nearly every industry but has had a profound influence on the media and public relations. This is just one reason why Dittoe PR is excited to continue to grow its social media services and dedicated social media team. Do you have an invested interest in social media? We have an immediate opening for a social media coordinator! Social media coordinators are responsible for supporting the execution of strategic social media initiatives for Dittoe PR’s social media client roster. The ideal candidate is motivated and enthusiastic with excellent communication skills (both verbal and written) and strong creativity [...]
Are you haunted by writer’s block? Are your creative thoughts and ideas ghosting you? The torturous feeling that’s as agonizing as it is inevitable – nearly every writer struggles with “getting stuck” while writing and creating. For many professionals – including myself – writer’s block is a massive inconvenience, delaying the overall writing, editing and approval process. For those working on deadline, combating writer’s block is critical in ensuring timeliness. If you’re on the brink of a creative meltdown, try some of these useful tips to get the words flowing and fingers moving. Remember it’s psychological Writer’s block isn’t a real or [...]
One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on etiquette and how to use them. When creating a new list, the platform will prompt you to name it, give it a description and set its privacy to be public or private. A public list can be viewed by other Twitter users and followed by them as well, whereas private lists are viewable by only you. Keep [...]