I don’t know exactly how many papers I wrote in college, but the filing cabinet packed with bursting folders of my graded projects is probably a good hint that it was a lot. I like to write, and I’ve been pleasantly surprised by just how much writing is involved in public relations every day. Not just press releases or articles, but emails, social media content, strategic plans, website copy – you name it! I’m glad I get to use my college-honed writing skills every day for my career. Writing doesn’t come naturally to everyone, though, which is why having a [...]
If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for Fall 2020, and we want you to apply! This paid internship offers both part-time or full-time options. Here’s what you need to know: Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the [...]
Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories being successful. There are hundreds – even thousands – of brands on the platform competing for the attention and dollars of your target audience. So, how do you cut through the noise from the competition and engage with your followers in a meaningful way? According to Sprout Social, brands should "think of Stories as [...]
It’s safe to say that most of our lives have been turned upside-down the last few weeks. Our office is well into our fifth week working from home and it’s definitely been an adjustment. Before COVID-19, we had the option of working from home one day a week that gave little interruption to our day-to-day workflow. But now – just like millions of other Americans – we’ve had to adjust to this new normal of working from home for the foreseeable future. But this blog isn’t about working from home – rather, it’s about how to still stay organized in [...]
If you had the opportunity to speak to thousands of business owners in your target audience, you wouldn't give it up, right? Being a guest on a podcast, whether big or small, is a great way to do just that. Too many pass on this opportunity, however, simply because they don’t know the significant benefits a podcast can offer. No matter the industry, there are hundreds of podcasters who are targeting the exact topics your audience is interested in, and there’s an opportunity for your company to be the expert they want to hear from. In this day and age, [...]
Make the best choices for your brand on social media during the COVID-19 pandemic.