Blog2019-11-18T13:19:16-05:00

Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship [...]

7 ways to create an internship program that attracts star talent

It’s not always easy to land your first PR agency gig without resources, connections and having fulfilled an agency internship (or two, or three…) first. Working in an agency requires a lot of intangible skills – such as initiative, agility, accountability and work ethic – that compliment more technical skills like writing and strategy. This is why Dittoe PR has long invested in its intern program and has become one of the most competitive and coveted PR agency internships in the Circle City. We’ve evolved our program and processes over the years to curate an internship program that ensures every [...]

How to Find the Best Influencer Partnerships for Your Brand

If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further [...]

Now Accepting Applications for Public Relations Summer Internship 2020

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for summer 2020, and we want you to apply! This internship is paid, and part-time or full-time options are available. Here’s what you need to know: Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators [...]

Social Media Trends for 2020

As we close the chapter on one of the most interesting decades in history, we’re looking ahead at what opportunities and trends 2020 and the new decade will bring.  Here are a few social media-specific trends to keep an eye on in the New Year: Rising popularity of Stories A recent report by Hootsuite states that 64% of marketers either already have incorporated Instagram Stories into their strategies or plan to in 2020. With the rising growth of Facebook Stories, we’re wondering which platform will introduce this type of feature next. TikTok gaining more traction As of October 2019, TikTok [...]

Valuable PR lessons I learned from watching “The Office”

Cover image via Bustle. I’m proud to say that I’ve watched the entire series of “The Office” four or five times and consider myself a true fan. I’m sure there are a few of you reading this and getting competitive saying, “Ha, but I’ve watched it SIX times!” There’s no denying that we’re an office who loves “The Office” (this isn’t the first time we’ve written about it). And while most of us are still cramming in one last Netflix binge of the series before it leaves the platform in 2021, it’s safe to say that the sitcom has made [...]

Load More Posts

No Two Clients Are Alike

Neither are our campaigns. Let us put together a custom strategy for you.

Request a Consultation

Our Clients