Blog2019-11-18T13:19:16-05:00

Facebook Live Tips: Before, During and After

Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day. And by 2021, the video live-streaming market is projected to be a $70 billion industry.  But even with the ROI right in front of them, many brands have struggled to get on the live-streaming train, citing lack of training or audience interest as their reasons why. And yes, ...

How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings and late nights? Sometimes, that’s just a part of the job. But we have all been disrupted this year – 2020 – in more ways than one. But has it all been negative?  Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our ...

The Pros & Cons of Press Release Distribution Services

For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR professionals to distribute a client’s press releases to thousands of media outlets at once. While some companies may be required to complete a wire release because they are publicly traded, for others, knowing when and why to send a press release through the wire is crucial to saving any given business time and money. Dittoe Public Relations ...

Agency vs. In-house: Sports PR

With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor realized how sports PR could fit in with other types of PR, like agencies. Now working at Dittoe Public Relations, I’ve seen how similar working at an agency can be to in-house sports PR, along with the distinct differences that distinguish them both. I've also seen how agencies can be a worthwhile investment for sporting ...

Now Accepting Spring 2021 Public Relations & Social Media Internship Applications

If you’re interested in seeing what PR agency life is all about and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations and social media interns for Spring 2021, and we want you to apply! This paid internship offers both part-time and full-time options. Here’s what you need to know:  Dittoe PR interns are responsible for assisting with the execution of strategic public relations or social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern coordinators and work closely with the firm’s ...

Newsjacking Amid a Pandemic

Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.” Newsjacking is the art of infusing a brand's message or initiative into breaking news or pop culture stories. ...

By |September 11th, 2020|Categories: Media Strategy|Tags: , , , , , , |0 Comments
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