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Best Tips for Staying Organized (Quarantine or No Quarantine)

It’s safe to say that most of our lives have been turned upside-down the last few weeks. Our office is well into our fifth week working from home and it’s definitely been an adjustment. Before COVID-19, we had the option of working from home one day a week that gave little interruption to our day-to-day workflow. But now – just like millions of other Americans – we’ve had to adjust to this new normal of working from home for the foreseeable future. But this blog isn’t about working from home – rather, it’s about how to still stay organized in your [...]

By |2020-04-15T13:37:38-04:00April 15th, 2020|Media Relations|0 Comments

How Startups Can Use PR to Attract Investors

As a startup, you’re probably facing a few challenges like securing funding, attracting top talent, growing your customer base, or scaling your business. There may be a lot you still need and uncertainty about where to spend your budget. But two things are certain: You need to tell people how amazing you are, and You need to meet your business goals. Public relations is one of the best tactics at your disposal to grow your business and create a consistent brand message that investors and consumers alike can learn and trust. Here’s how: Perfect Your Pitch Actually, pitches. The advantage of [...]

By |2020-03-16T10:58:21-04:00March 16th, 2020|Media Relations|0 Comments

Why Startups Should Hire a PR Agency

You’ve made the big plunge! Congrats on your incredible startup adventure. You’re probably thinking, “Now where do I go next?” It’s no secret that starting a new business, no matter how much professional experience you have under your belt, is a challenging endeavor. And when it comes to showcasing a new company, it can be intimidating (especially when you’re trying to stay on a budget). By partnering with a PR agency, some of that weight is lifted off your shoulders, allowing you to focus more intently on running your business. Investing in PRPublic relations is about making news happen and ultimately [...]

By |2019-10-29T17:43:00-04:00July 18th, 2019|Media Relations|0 Comments

How to Build a Social Media Advertising Calendar

So, you’re ready to advertise on social media – congratulations! Now that you have a strong social strategy and content flowing regularly on your page, it’s time to increase the reach of your posts by putting ad dollars behind them.Typically, at Dittoe PR, we build “ad cals” on a monthly basis for our clients, but you have the option to create a weekly, monthly, quarterly or even an annual advertising calendar.From outlining your advertising goals to selecting content and setting a budget, below is a step-by-step guide to help you build a social media advertising calendar and further promote your business [...]

By |2019-07-22T17:07:44-04:00July 11th, 2019|Media Relations|0 Comments

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing [...]

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