by Marissa Smith | May 15, 2026 | Credibility, Digital Marketing, Media Relations
The way people discover brands online is indisputably changing. Consumers are no longer relying solely on traditional search queries to find information, compare products or evaluate companies. Increasingly, they are getting information and recommendations from...
by Lauryn Keegan | May 5, 2026 | Media Relations, Media Strategy, Public Relations
If PR has been sitting at the bottom of your budget priority list, there’s never been a better time to move it up. Gartner — one of the most respected research and advisory firms in the world — recently predicted that by 2027, the mass adoption of public large...
by Ashley McMurray | Dec 12, 2025 | Media Relations, Media Strategy, Public Relations
AI is no longer “trending” or reserved for the most technology-driven fields; it’s here, shaping the future of all industries and professions. The great news for PR pros? Generative AI loves earned media, meaning we – yes, PR-loving humans – are positioned to play a...
by Andi Sommers | Jul 15, 2025 | Client Coverage, Media Relations, Media Strategy
In today’s crowded marketplace, simply having a great product or service isn’t enough. Businesses need to cut through the noise and build genuine trust with their audience. Paid advertising and owned content have their place, but there’s an...
by Ashley Desserich | Jun 20, 2025 | Media Relations, Media Strategy, Strategy, Thought Leadership
The facts: your brain can’t process creativity and logic at the same time. Left-brain thinking is focused on the facts and analytical reasoning, while right-brain thinking is more emotional and intuitive. The left side of the brain likes the tiny, granular details...
by Madisen Petrosky | May 30, 2025 | Media Relations, Public Relations
When people ask where I work and I tell them “Dittoe Public Relations,” I never anticipate the inevitable follow-up question: “What kind of work do you guys do?” We do public relations, it’s in the title. To be fair, that does include a lot of different kinds of...
