Using Instagram Stories to Show Off Your Brand Behind the Scenes

RIP, Snapchat.   Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our clients’ strategic social media plans. Why post to Snapchat when you already have a great platform built up on Instagram?   If static Instagram posts are the sandcastles, Instagram Stories are the sandbox. You don’t have to worry as much about the content quality because that’s not what your audience is looking for. They want to [...]

Ironworks Hotel Indy Celebrates Second Annual Ironworks Social

Recently, we assisted the Ironworks Hotel Indy in transforming their property from a hotel to a thriving outdoor festival for the second annual Ironworks Social event.   On Saturday, September 15, we celebrated the hotel’s first year in operation by hosting an event filled with live music, top-rated food and interactive activities for guests and their furry friends. The annual Ironworks Social event attracted hundreds of visitors and countless dogs while also raising thousands of dollars for the Humane Society for Hamilton County.   Guests enjoyed delectable menu items along with hand-crafted cocktails, beer or wine from Ironworks Hotel and Ironworks [...]

By |2018-10-03T11:08:05-04:00October 4th, 2018|Event Planning, Event Promotion, Events, Promotions|0 Comments

What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.   Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared [...]

Securing Media Coverage For Your Next Big Event

Founded in 2011, Fishers Imports is ushering in a new generation of luxury car sales by pairing one-on-one customer service with the convenience of online shopping to streamline the process of finding buyers the perfect vehicle.   In December of last year, Fishers Imports owner and co-founder Peyman Rashid connected with Indiana Pacers player Victor Oladipo and helped him find the perfect luxury vehicle as a gift for his mother. Impressed by the quality of service and unique sales model at Fishers Imports, Victor entered into an official partnership with the pre-owned luxury auto dealership to further promote their services and [...]

Three Tips to Plan a Successful Grand Opening

Dittoe PR is no stranger to planning grand opening events. Between Broken Beaker Distillery, two CycleBar locations, six GetGo locations, Carmel’s Market District, Hickory House, and Broken English Taco Pub – among many others – we’ve got the process down pat.   When Chicago-famous taqueria Broken English Taco Pub decided to expand to Indianapolis, they had to not only find the perfect location but an Indianapolis public relations team to assist with grand opening planning and secure media coverage around the expansion to the Circle City. Assisting with everything from creating the guest list and sending invitations to coordinating a Facebook [...]

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