Founded in 2011, Fishers Imports is ushering in a new generation of luxury car sales by pairing one-on-one customer service with the convenience of online shopping to streamline the process of finding buyers the perfect vehicle.
In December of last year, Fishers Imports owner and co-founder Peyman Rashid connected with Indiana Pacers player Victor Oladipo and helped him find the perfect luxury vehicle as a gift for his mother. Impressed by the quality of service and unique sales model at Fishers Imports, Victor entered into an official partnership with the pre-owned luxury auto dealership to further promote their services and give back to the local community.
In celebration of its official partnership with Oladipo, and following his recent NBA All-Star victory, Fishers Imports hosted a fan engagement event at its headquarters for Indianapolis-area youth basketball leagues, inviting them to participate in a Q&A with Oladipo, to discuss his love of the game.
In support of the event, Dittoe PR secured media placements on WRTV-TV (ABC), WXIN-TV (FOX59), and WISH-TV (CW). Coverage following the event was also included in The Indianapolis Star, and on social media by the Indianapolis Recorder, Fishers Magazine and more. In just a few hours, placements totaled more than 515,000 media impressions and more than $33,000 in publicity value.
With more than 150 guests in attendance, the evening was a success for all involved. In addition to the Q&A session with local youth, Victor also took photos and signed autographs, inspiring them to work hard and achieve success in whatever they’re passionate about.
Have an event coming up? If so, let’s discuss how we can be of service to you. Request a consultation with us today!