Dittoe Public Relations is proud to share that we have been recognized with another award for our 2025 media relations campaign for Carmel Christkindlmarkt, Inc! The PRSA Hoosier Chapter has awarded Dittoe PR with a 2026 Media Relations Program Pinnacle Award.
“We’re thrilled to receive recognition for our work with Carmel Christkindlmarkt both in the public relations industry by Bulldog PR and locally by PRSA. Our team’s work reflects how tried-and-true media relations can make a measurable impact for our clients,” said Megan Custodio, Dittoe PR Senior Vice President + Partner. “Congratulations to all of the Pinnacle Award winners for the impact they’ve made for Hoosier clients.”
In 2025, following a season of organizational changes, Carmel Christkindlmarkt needed a media relations campaign to refocus the narrative on holiday cheer. Dittoe PR’s goals were:
- Strengthen the brand through positive local, regional and national media coverage
- Increase awareness with target audiences
- Collaborate with social media influencers to expand the Market’s social media reach
We began our outreach in July 2025 – one year ago! – with a steady drumbeat of announcements, including releasing the design of the Market’s iconic collectable boot mug, sharing a full line-up of vendors and activations, announcing the Market’s new shuttle service, inviting media and influencers to the Wundernacht preview event, announcing annual scholarship program winners, promoting ongoing events/performances, and more.
By the conclusion of the holiday market season, Dittoe PR had secured:
- 952 media hits
- 555.6 million impressions
- $9.2 million in advertising value
- 45 influencers
From 2024 to 2025, media hits increased by 29% and articles referencing organizational changes decreased by 62%. Our team secured coverage in hyper-local, local, regional and national media outlets, including Current in Carmel, all Indianapolis broadcast affiliates, Midwest Living, Secret Chicago, Forbes, National Geographic, Travel + Leisure, The TODAY Show, and many more.
The Public Relations Society of America Hoosier Chapter represents public relations professionals from throughout Indiana, including employees of associations, agencies, corporations, universities, nonprofits, government and independent practitioners. The Pinnacle Awards honor the best public relations work among PRSA Hoosier Chapter members and their peers across Indiana.
For more about our public relations, social media and digital marketing services and more results of our work, please visit dittoepr.com or get in touch.
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About Dittoe Public Relations
Founded in 1999, Dittoe PR is a nationally recognized public relations, social media and digital marketing agency based in Indianapolis. We serve as an extension of our clients’ teams to drive real results in a variety of industries, such as hospitality, sports, retail, consumer products, nonprofit, education, healthcare, technology, financial services and more. In 2025, we secured 13,000 media hits across our client roster. Rooted in journalistic storytelling and led by senior-level PR experts, we take the time to understand our clients’ business goals and shape clear, credible narratives that earn trust and influence action. For more information, visit www.dittoepr.com.
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