WHAT WE DO
Content Marketing
Uncovering + sharing the stories that matter.
Our Approach to Content Marketing + Creation
Our approach to content marketing is never one-size-fits-all because it’s a tailored and strategic extension of your brand’s voice and business goals.
Great work deserves recognition – and without clear, strategic communication, even the strongest organizations struggle to cut through the noise. We help you be seen, understood, and taken seriously.
Before writing a single word, we work with your team to identify your target audiences, key messages and desired outcomes. From there, we map out the most effective content types and distribution channels to ensure every piece supports your broader marketing efforts.
Why? Because successful content marketing strategies engage your audience and support your business goals across content-driven platforms. From blog posts, LinkedIn articles and email campaigns to thought leadership like case studies, bylined articles and op-eds, we create tailored strategies that build trust and drive measurable results for your business.
Thought Leadership
We help position your leaders as industry experts by developing original, high-value content, including:
- Industry publication placements
- Bylined articles
- Op-eds
- LinkedIn posts
- Award submissions
- Speaking engagement pitches
These assets not only enhance credibility but also work in tandem with our media relations, social media and digital marketing strategies to amplify your message.
Blog + Website Content
Your owned channels are powerful tools for brand storytelling, SEO/GEO and lead nurturing. We write and optimize blog content that answers your audience’s questions and strengthens your search visibility. We also collaborate closely with our team, conducting website audits to ensure your content is not only compelling but also technically sound and conversion-ready.
Email Marketing
Whether you’re nurturing existing customers or re-engaging lapsed subscribers, email remains one of the most direct and effective content marketing tools available. We develop everything from polished monthly e-newsletters to targeted drip campaigns, event promotions, and product or service announcements that support your customer journey.
Our team can also assist with onboarding sequences, re-engagement campaigns and internal communications for your stakeholders. All content is written with your brand voice in mind and optimized for performance – subject lines, calls to action and visuals included. All emails are designed to complement your broader marketing efforts for a cohesive user experience across touchpoints.
Marketing + Sales Collateral
Content marketing can do more than boost brand awareness – it also supports your bottom line. We write case studies, fact sheets, one-pagers and reports that bring your business to life across marketing and sales channels. These materials can be repurposed for advertising, trade shows, internal communications, or used alongside your social media strategy to ensure consistency in messaging across long-form content like blogs and short-form content like Instagram captions or stories.
What Sets Us Apart
Human-Driven Content
Can you have generative AI write long-form content for you? Sure. But AI does not think for itself, meaning any opinion or stance it takes was started by someone else. Bots follow the conversation. Dittoe PR can shape your expertise into narratives that lead the conversation.
Journalistic Mindset
We ask deeper questions to uncover what truly matters in your industry and the unique insights you can share with your peers. We help navigate the right media landscapes to ensure you are seen, heard and understood.
Clarity from Complexity
Our experienced team translates complex, niche subjects into clear, credible narratives that resonate with media, stakeholders and audiences alike.
Jobvite
Dittoe Public Relations Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership
As a leader in the talent acquisition space, Jobvite required a skilled public relations partner to lead its content creation efforts and deliver a strong, consistent message about the brand to the public. Importantly, the company needed a PR agency to produce a high volume of content that would resonate with its target audiences and help it stand out from competitors.
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard + Integrate
Sync teams, create a knowledge base, request and internalize existing materials and data.
Research + Strategize
Understand target audiences and their motivations to develop and deliver a targeted and integrated strategic plan.
Execute + Learn
Execute strategy to build credibility across audiences and channels, adjust in real time, and use gained insights to inform future campaigns.
Report + Discover
Host recurring status calls and quarterly planning sessions; report regularly against KPIs and goals; constantly refine to drive real-world results.
