WHAT WE DO
Media Relations + Training
Continuous story ideation, persistent pitching + interview readiness.
Our Approach to Media Relations
At Dittoe Public Relations, we strategically craft stories and thoroughly research and identify the right journalists to ensure you get the right media attention to accomplish your business goals.
We don’t wait for or rely on press release-worthy announcements to pitch the media. Through research, editorial planning, contributed content, newsjacking and media monitoring, we work to secure consistent, impactful and positive media coverage for clients on an ongoing basis.
This involves continuous story ideation and persistent media pitching across online, print and broadcast outlets throughout our partnership. We secure media coverage for clients in local, regional, trade and national media outlets and publications.
We understand the importance of media coverage converting to actual positive business outcomes. Whether your goal is to drive sales, attract and retain talent, or secure investment opportunities, we develop ongoing storytelling opportunities that will help you reach your target audiences and achieve your business goals.
We see media opportunities through to the end, facilitating and coordinating every interview opportunity we secure.
Measurement + Reporting
We provide comprehensive reports that detail all secured media opportunities and content deliverables with corresponding key metrics to show ROI.
Our Approach to Media Training
We’re prepped and ready to get you prepped and ready for TV, radio, print and online interviews.
It’s our goal for your spokespeople to feel confident, comfortable and prepared when heading into any media interview, whether it’s for TV, radio, print or online. We provide comprehensive media training services for the individuals who will serve as spokespeople for your company’s media opportunities. This ranges from C-suite executives to entry-level team members and everyone in between.
Our media training services typically include:
- Discovery meeting.
- Development of best practices guide.
- Review and audit of past interviews.
- Key messaging session.
- Recorded mock interviews.
- Detailed feedback and recommendations.
Hotel Tango Case Study
Dittoe PR’s Launch of Hotel Tango ‘Shmallow Leaves Media Wanting S’More
With consumer affection for nostalgic campfire treats and the continued growth of the flavored whiskey category, Hotel Tango Distillery recognized an opportunity to create a spirit that is both approachable and adaptable. Enter the mouth-watering ‘Shmallow Toasted Marshmallow Bourbon—a bonfire in a bottle.
To get in front of a new consumer segment, Hotel Tango reached out to Dittoe Public Relations and was eager to earn national lifestyle media coverage for the first time in its nearly decade of business.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard
Sync teams; create knowledge base; request materials, access and data.
Strategize
Develop and deliver strategic plan and timeline.
Execute
Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.
Report
Real-time, quarterly and annual reporting against KPIs and goals.
