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Media Relations

Our team provides continuous story ideation and aggressive media pitching.

We strategically craft stories and research and identify the right journalists to ensure your company is getting the most media attention possible.

We don’t wait for or rely on press release-worthy announcements to pitch the media. Through ongoing research, editorial planning, contributed content, newsjacking and media monitoring, we work to secure consistent, impactful and positive media coverage for clients on an ongoing basis.

This involves continuous story ideation and aggressive media pitching across online, print and broadcast outlets throughout our partnership. We secure media coverage for clients in local, regional, trade and national media outlets and publications.

We understand the importance of media coverage converting to actual positive business outcomes. Whether your goal is to drive sales, attract and retain talent, and/or secure investment opportunities, we develop ongoing storytelling opportunities that will help you reach your target audiences and achieve your business goals.

We see media opportunities through to the end, facilitating and coordinating every interview opportunity we secure.

Measurement + Reporting

We provide clients with comprehensive reports that detail all secured media opportunities and content deliverables, as well as key metrics to show ROI.

Measurement + Reporting

We provide clients with comprehensive reports that detail all secured media opportunities and content deliverables, as well as key metrics to show ROI.

Media Training

We provide comprehensive media training services for individuals who will serve as spokespeople for media opportunities. This ranges from C-suite executives to entry-level team members and everyone in between.

Hotel Tango Case Study

Dittoe PR’s Launch of Hotel Tango ‘Shmallow Leaves Media Wanting S’More

With consumer affection for nostalgic campfire treats and the continued growth of the flavored whiskey category, Hotel Tango Distillery recognized an opportunity to create a spirit that is both approachable and adaptable. Enter the mouth-watering ‘Shmallow Toasted Marshmallow Bourbon—a bonfire in a bottle.

To get in front of a new consumer segment, Hotel Tango reached out to Dittoe Public Relations and was eager to earn national lifestyle media coverage for the first time in its nearly decade of business.

Our Proven Process

At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.

Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.

Discover + Align

Identify needs and goals, set expectations, and determine engagement details.

Onboard

Sync teams; create knowledge base; request materials, access and data.

Strategize

Develop and deliver strategic plan and timeline.

Execute

Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.

Report

Real-time, quarterly and annual reporting against KPIs and goals.

Medxcel Media Coverage
I have worked with many agencies over my 20+ years as a marketing professional – no agency has ever taken the time to truly learn our business like Dittoe....
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Esther Lawson
I have worked with many agencies over my 20+ years as a marketing professional – no agency has ever taken the time to truly learn our business like Dittoe. We are extremely busy in other areas of our business – knowing that we can rely on Dittoe to consistently keep the content and media coverage churning is such a relief. Their team also brings a high level of expertise and wisdom when we are just unsure how to handle a situation navigating the media environment.
Medxcel Media Coverage
Esther Lawson
WGA/ESF Earned Media
What sets Dittoe apart is their people! The effort, energy and enthusiasm is classic Dittoe. Also, kindness goes a long way. I genuinely feel the Dittoe team cares about us ...
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Amy Fuller
What sets Dittoe apart is their people! The effort, energy and enthusiasm is classic Dittoe. Also, kindness goes a long way. I genuinely feel the Dittoe team cares about us and our organization. We have been fantastic partners for a long time, and I hope this continues in the future!
WGU PR and Social Media
The collaborative nature in which we work with Dittoe is special. While we provide the desired direction, goals and results for all the things we do, we...
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Corey Elliot
The collaborative nature in which we work with Dittoe is special. While we provide the desired direction, goals and results for all the things we do, we know that passing along those wishes is the foundation of something greater. It’s always – ALWAYS – creative conversation that takes our idea to greater heights. Dittoe is a partner, in every sense of the word.
WGU PR and Social Media
Corey Elliot
Round Room Community Outreach
We value Dittoe’s approach to building our overall strategy related to customer and community outreach. We also appreciate how the Dittoe team helps us position our employees and franchise...
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Dan LeBlanc
We value Dittoe’s approach to building our overall strategy related to customer and community outreach. We also appreciate how the Dittoe team helps us position our employees and franchise owners as a trusted community partner who they can trust to do business with. The willingness of the Dittoe team to be a true partner, working side by side with our internal team members is a true difference maker.
Round Room Community Outreach
Dan LeBlanc
Atlas Earned Media Coverage
The earned media coverage Dittoe PR has secured has been invaluable for our company’s growth. It has helped build credibility and improve brand equity, unify messaging, and...
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Mary Beth Johnson
The earned media coverage Dittoe PR has secured has been invaluable for our company’s growth. It has helped build credibility and improve brand equity, unify messaging, and position us as thought leaders within our industry.
Atlas Earned Media Coverage
Mary Beth Johnson