Dittoe PR Leads NCAA Division I Women’s Basketball Social Media Channels to 296 Million Impressions, 23 Million Engagements
With an audience active 24 hours a day, a membership base of more than 350 schools and upwards of 50 Top 25 games each week to monitor and amplify, the National Collegiate Athletic Association (NCAA) realized their need for a community management partner who could assist
with influencing, engaging and growing a community of loyal women’s basketball fans, while competing at the same level as the men’s accounts.
With the absence of an in-house dedicated social media manager, the MBI marketing team looked to Dittoe PR to assist with content development, take over daily management of its channels, and grow its presence on social media.
In January 2021, the National Collegiate Athletic Association (NCAA) announced that for the first time in program history, the entire Division I Men’s Basketball Championship, known as NCAA March Madness, would take place in one region. Their choice: Indiana, with the majority of games taking place in downtown Indianapolis. ISC needed an agency partner to help Indianapolis shine as the sports capital of the nation.
With consumer affection for nostalgic campfire treats and the continued growth of the flavored whiskey category, Hotel Tango Distillery recognized an opportunity to create a spirit that is both approachable and adaptable. Enter the mouth-watering ‘Shmallow Toasted Marshmallow Bourbon—a bonfire in a bottle.
With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.
After huge success in its first year, Newfields announced the second year’s content in May 2022: THE LUME Indianapolis featuring Monet & Friends Alive. While Indianapolis was being introduced to immersive art experiences at this size and scale for the first time these past few years, it faced competition from other immersive art experiences occurring across the globe.
Dittoe PR Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
Beloit College called upon Dittoe Public Relations to help plan and execute proactive and reactive media strategies in the event of a crisis.
In one event, a polarizing businessman was set to speak at the college, and controversy erupted as students vocalized their concerns, demanding he be prevented from giving his talk.
Dittoe Public Relations Boosts Media Placements for Leading CPG Brand By 216%
Vita Coco needed a PR partner to re-energize the brand to not only encourage consumers to desire a taste of the tropics, but also to show that the category was relevant and growing.