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Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in [...]

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

Valuable PR lessons I learned from watching “The Office”

Cover image via Bustle. I’m proud to say that I’ve watched the entire series of “The Office” four or five times and consider myself a true fan. I’m sure there are a few of you reading this and getting competitive saying, “Ha, but I’ve watched it SIX times!” There’s no denying that we’re an office who loves “The Office” (this isn’t the first time we’ve written about it). And while most of us are still cramming in one last Netflix binge of the series before it leaves the platform in 2021, it’s safe to say that the sitcom has made an [...]

By |2019-12-19T09:47:31-05:00December 19th, 2019|Public Relations|0 Comments

Integrating a PR Agency With Your Marketing Team

Over time, it has become more common for companies to integrate public relations into their marketing plan. Why? Because each method of communication is impactful in its own way and can complement each other well when executed correctly.  Your Customer At the end of the day, it’s about reaching your audience. Whether you’re selling a good or service, messaging is important. What marketing can provide differs from PR, but both have the same goal of connecting with a certain audience. With PR, you can build trust with your audience. You’re telling a story and maintaining positive relationships with those that have [...]

By |2019-11-14T16:21:18-05:00November 14th, 2019|Public Relations|0 Comments

Combating Writer’s Block

Are you haunted by writer’s block? Are your creative thoughts and ideas ghosting you? The torturous feeling that’s as agonizing as it is inevitable – nearly every writer struggles with “getting stuck” while writing and creating. For many professionals – including myself – writer’s block is a massive inconvenience, delaying the overall writing, editing and approval process. For those working on deadline, combating writer’s block is critical in ensuring timeliness. If you’re on the brink of a creative meltdown, try some of these useful tips to get the words flowing and fingers moving. Remember it’s psychological Writer’s block isn’t a real or accepted [...]

By |2019-11-07T02:19:22-05:00November 7th, 2019|Public Relations|0 Comments

Our ‘PR’edictions for the Future

This month, Dittoe PR celebrates 20 years in business! All month long, we’re celebrating our anniversary by sharing content dedicated to the big 2-0. For our final blog post of this series, we’re looking ahead at the coming years and making predictions on how things will evolve.As we mentioned in last week’s blog post, the PR industry has changed so much in the past 20 years. Can you believe we used to fax our pitches to reporters? Our Gen Z employees definitely can’t. Twenty years ago I was in second grade, getting in trouble for talking too much, and today I’m [...]

By |2019-10-31T13:14:54-04:00September 26th, 2019|Public Relations|0 Comments
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