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How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings and late nights? Sometimes, that’s just a part of the job. But we have all been disrupted this year – 2020 – in more ways than one. But has it all been negative?  Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff ...

By |2020-10-23T09:21:34-04:00October 23rd, 2020|Public Relations|0 Comments

Agency vs. In-house: Sports PR

With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor realized how sports PR could fit in with other types of PR, like agencies. Now working at Dittoe Public Relations, I’ve seen how similar working at an agency can be to in-house sports PR, along with the distinct differences that distinguish them both. I've also seen how agencies can be a worthwhile investment for sporting teams, ...

By |2020-09-25T13:37:05-04:00September 25th, 2020|Public Relations|0 Comments

Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in ...

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

Valuable PR lessons I learned from watching “The Office”

Cover image via Bustle. I’m proud to say that I’ve watched the entire series of “The Office” four or five times and consider myself a true fan. I’m sure there are a few of you reading this and getting competitive saying, “Ha, but I’ve watched it SIX times!” There’s no denying that we’re an office who loves “The Office” (this isn’t the first time we’ve written about it). And while most of us are still cramming in one last Netflix binge of the series before it leaves the platform in 2021, it’s safe to say that the sitcom has made an ...

By |2019-12-19T09:47:31-05:00December 19th, 2019|Public Relations|0 Comments

Integrating a PR Agency With Your Marketing Team

Over time, it has become more common for companies to integrate public relations into their marketing plan. Why? Because each method of communication is impactful in its own way and can complement each other well when executed correctly.  Your Customer At the end of the day, it’s about reaching your audience. Whether you’re selling a good or service, messaging is important. What marketing can provide differs from PR, but both have the same goal of connecting with a certain audience. With PR, you can build trust with your audience. You’re telling a story and maintaining positive relationships with those that have ...

By |2019-11-14T16:21:18-05:00November 14th, 2019|Public Relations|0 Comments
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