What to Consider when Targeting Local Media

What to Consider when Targeting Local Media

While a placement in the New York Times is a tremendous accomplishment for many PR professionals (including myself) and the kind of coverage companies dream of, we cannot underestimate the power local media can have on an organization’s communications strategy. As a...

What to Expect from Local Media in 2022

The beginning of any new year is a chance to reflect on the previous and your accomplishments and opportunities for growth. It’s also a time reset and create new strategies to cultivate even more success in the New Year. As we dive into 2022, there are several local...

Scoring that On-air Morning Interview

Whether it’s checking the weather or catching up on the day’s headlines, the local morning news fits into many people’s morning routine. Unlike your typical evening news that recaps the big news stories that broke over the day, morning shows often block off time to...