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Six ways PR professionals can (and should) ‘think like a journalist’

As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me elsewhere, and I’ve spent nearly a decade working on the “dark side” of the media, as some (unfortunately) say.   While I may not be reporting or a big-time magazine editor, working with media is one of the primary responsibilities of my job. And, the truth is that media jobs and PR jobs are far ...

The dirty secret about online content and shrinking attention spans

Shrinking attention spans and squirrel comparisons have become go-to arguments for why people can no longer be bothered to consume long-form articles or online videos lasting longer than two minutes. But this is a cop out. The real reason why people don’t consume longer forms of media is that most digital publishers don’t want them to.

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