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Newsjacking Amid a Pandemic

Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.” Newsjacking is the art of infusing a brand's message or initiative into breaking news or pop culture stories. Timing ...

By |2020-09-22T09:44:27-04:00September 11th, 2020|Media Strategy|0 Comments

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing ...

Three Most Memorable PR Moments of 2018

Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018.   Whether you loved the publicity stunt or hated it, you have to admit it caught your attention and made for good conversation.   As we gear up to enter a new year, let's take a look at three of the most noteworthy marketing and PR moments of 2018.   IHOP Fakes a Name Change While some ...

Why Setting a PR Strategy Makes all the Difference

Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds upon realistic expectations for each client to guarantee success while simultaneously increasing brand awareness.   At Dittoe PR, we firmly believe that a one-size-fits-all approach to strategic planning does not exist. They’re built on similar formats of interrelated components, but take different forms, serve specific needs and possess varied purposes. That’s why we work with each client closely to determine the best action plan to ...

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