by Ashley McMurray | Dec 12, 2025 | Media Relations, Media Strategy, Public Relations
AI is no longer “trending” or reserved for the most technology-driven fields; it’s here, shaping the future of all industries and professions. The great news for PR pros? Generative AI loves earned media, meaning we – yes, PR-loving humans – are positioned to play a...
by Andi Sommers | Jul 15, 2025 | Client Coverage, Media Relations, Media Strategy
In today’s crowded marketplace, simply having a great product or service isn’t enough. Businesses need to cut through the noise and build genuine trust with their audience. Paid advertising and owned content have their place, but there’s an...
by Ashley Desserich | Jun 20, 2025 | Media Relations, Media Strategy, Strategy, Thought Leadership
The facts: your brain can’t process creativity and logic at the same time. Left-brain thinking is focused on the facts and analytical reasoning, while right-brain thinking is more emotional and intuitive. The left side of the brain likes the tiny, granular details...
by Sara Creighton | Sep 12, 2024 | Journalism, Media Relations, Media Strategy
As public relations professionals, one of the most important parts of our jobs is to be a good media partner. Journalists are constantly seeking fresh content while juggling multiple stories and deadlines. The easier we can make their jobs, and save them time, the...
by Dittoe PR | Apr 15, 2024 | Media Strategy, Public Relations, Strategy
If you’ve worked with Dittoe Public Relations in the past 10 years, there’s a good chance you’ve worked with Mallory Smith. Mallory is experienced in PR strategic ideation and planning and media relations. She thrives on elevating clients’ missions and brand awareness...
by Ashley Shuler | Feb 22, 2024 | Communication, Media Strategy, Strategy
Did you just sign a contract with a new PR agency? Congratulations! Finding the right partner takes significant work, but the real work has just begun once you’ve signed the dotted line. After a choice has been made on an agency, it’s crucial for everyone involved to...
