by Sara Creighton | Aug 26, 2021 | Media Strategy
At Dittoe PR, we believe that every story, insight or piece of data has the potential to be newsworthy, as long as you have the right strategy in place to position it. In this blog post, we’ll outline three tried-and-true PR tactics that you can leverage in different...
by Sydney Plichta | Sep 11, 2020 | Media Strategy
Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s...
by Skylar Whitney | May 16, 2019 | Media Relations, Media Strategy, Social Media, Strategy
I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1...
by Megan Custodio | Jan 3, 2019 | Crisis Communications, Media Strategy, Public Relations
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. ...
by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy
One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social...
by Kasie Pieri | Aug 23, 2018 | Communication, Media Strategy, Public Relations, Strategy
Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds...