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Skylar Whitney

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So far Skylar Whitney has created 23 blog entries.

Facebook Live Tips: Before, During and After

Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day. And by 2021, the video live-streaming market is projected to be a $70 billion industry.  But even with the ROI right in front of them, many brands have struggled to get on the live-streaming train, citing lack of training or audience interest as their reasons why. And yes, some ...

By |2020-12-30T13:32:12-05:00November 11th, 2020|Social Media|0 Comments

Why and How to Get Verified on Social Media in 2020

On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had changed – or attempted to change – their passwords within the past 30 days.  This has left many users wondering what the point of verification might be if prominent accounts from politicians like Barack Obama or corporate accounts like Apple could be hacked. Although this hack revealed no one online is ever truly safe from hackers, getting ...

By |2020-07-20T14:21:39-04:00July 20th, 2020|Social Media|0 Comments

Tips for Improving Your Instagram Story Strategy

Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories being successful. There are hundreds – even thousands – of brands on the platform competing for the attention and dollars of your target audience. So, how do you cut through the noise from the competition and engage with your followers in a meaningful way? According to Sprout Social, brands should "think of Stories as a ...

By |2020-04-23T09:06:37-04:00April 22nd, 2020|Social Media|0 Comments

How to Find the Best Influencer Partnerships for Your Brand

If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further promote ...

By |2020-01-29T11:51:29-05:00January 29th, 2020|Social Media|0 Comments
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