Skylar Whitney

About Skylar Whitney

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So far Skylar Whitney has created 16 blog entries.

Our ‘PR’edictions for the Future

This month, Dittoe PR celebrates 20 years in business! All month long, we’re celebrating our anniversary by sharing content dedicated to the big 2-0. For our final blog post of this series, we’re looking ahead at the coming years and making predictions on how things will evolve.As we mentioned in last week’s blog post, the PR industry has changed so much in the past 20 years. Can you believe we used to fax our pitches to reporters? Our Gen Z employees definitely can’t. Twenty years ago I was in second grade, getting in trouble for talking too much, and today I’m [...]

By |2019-10-31T13:14:54-05:00September 26th, 2019|Public Relations|0 Comments

How to Build a Social Media Advertising Calendar

So, you’re ready to advertise on social media – congratulations! Now that you have a strong social strategy and content flowing regularly on your page, it’s time to increase the reach of your posts by putting ad dollars behind them.Typically, at Dittoe PR, we build “ad cals” on a monthly basis for our clients, but you have the option to create a weekly, monthly, quarterly or even an annual advertising calendar.From outlining your advertising goals to selecting content and setting a budget, below is a step-by-step guide to help you build a social media advertising calendar and further promote your business [...]

By |2019-07-22T17:07:44-05:00July 11th, 2019|Media Relations|0 Comments

The Impact of Social Media on PR

The world of public relations is changing, and we must change with it. Since the birth of social media, people have used various platforms to build communities, keep in contact with distant family members, share personal life updates and more. But over the past decade, businesses have made use of platforms like Facebook, Instagram and LinkedIn to further their goals of connecting directly with the public. According to a recent ING survey, 81% of PR pros feel they can no longer do their job without social media. Read that again. Now, let it sink in. But how much has social media [...]

By |2019-07-22T17:00:01-05:00June 6th, 2019|Social Media|0 Comments

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing [...]

Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day on social platforms than they do watching TV.” With 50 percent of people using Facebook daily, and more than 2.2 billion monthly active users on the platform, this platform is a great place to start. Facebook, and by extension Instagram, is the most popular platform for social media advertising. But depending on the type of ad you’re [...]

By |2019-02-19T18:15:52-05:00February 7th, 2019|Social Media|0 Comments
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