The social media landscape has changed drastically in the past two years. This means the strategies that worked for your brand on social media are probably not going to work in the new year. Now is the time to review and refresh your strategic approach to social media, and our social media strategist has all the tips you need.
TikTok has absolutely exploded over the past 18 months, which means you're probably wondering how to get your brand started on the platform. The good thing is, you probably won’t need much more than a smartphone. Read on for some more tips.
According to Planoly, nano-influencers earn a 7% average engagement rate, which is higher than any other influencer group. There are also 3-9x as many nano-influencers as there are macro- (500K-1M) or mega- (1-5M) influencers, giving brands more opportunities to reach these audience members directly.
Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day.
On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their ...