If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further promote [...]
As we close the chapter on one of the most interesting decades in history, we’re looking ahead at what opportunities and trends 2020 and the new decade will bring. Here are a few social media-specific trends to keep an eye on in the New Year: Rising popularity of Stories A recent report by Hootsuite states that 64% of marketers either already have incorporated Instagram Stories into their strategies or plan to in 2020. With the rising growth of Facebook Stories, we’re wondering which platform will introduce this type of feature next. TikTok gaining more traction As of October 2019, TikTok surpassed [...]
Some big changes in the top social media apps are headed our way, though some may have already been in the palm of our hand. Check out what's new from Facebook, Instagram and Twitter.
This month, Dittoe PR celebrates 20 years in business! All month long, we’re celebrating our anniversary by sharing content dedicated to the big 2-0. For our final blog post of this series, we’re looking ahead at the coming years and making predictions on how things will evolve.As we mentioned in last week’s blog post, the PR industry has changed so much in the past 20 years. Can you believe we used to fax our pitches to reporters? Our Gen Z employees definitely can’t. Twenty years ago I was in second grade, getting in trouble for talking too much, and today I’m [...]
So, you’re ready to advertise on social media – congratulations! Now that you have a strong social strategy and content flowing regularly on your page, it’s time to increase the reach of your posts by putting ad dollars behind them.Typically, at Dittoe PR, we build “ad cals” on a monthly basis for our clients, but you have the option to create a weekly, monthly, quarterly or even an annual advertising calendar.From outlining your advertising goals to selecting content and setting a budget, below is a step-by-step guide to help you build a social media advertising calendar and further promote your business [...]