Social Media | Dittoe PR

Four Social Media Trends for 2021

When we look back at the year we just had, one thing is certain: We spent a lot of time on social media. As we scrolled through the endless black hole of Instagram, Facebook, Twitter, Tik Tok (the most addicting, yikes), you name it, we consumed hours of news coverage, product reviews, selfies, personal updates and mindless entertainment. As social media platforms hit a record breaking 3.8 billion users, social media teams across the nation are wondering how they can best engage with their audience in the new year. We’ve compiled a list of four social media trends we’ll likely see ...

By Gabby Clemente|2021-01-20T13:03:38-05:00January 20th, 2021|Social Media|0 Comments

Facebook Live Tips: Before, During and After

Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day. And by 2021, the video live-streaming market is projected to be a $70 billion industry. But even with the ROI right in front of them, many brands have struggled to get on the live-streaming train, citing lack of training or audience interest as their reasons why. And yes, some ...

By Skylar Whitney|2020-12-30T13:32:12-05:00November 11th, 2020|Social Media|0 Comments

4 Instagram Tools to Boost Engagement

We’re not talking about getting down on one knee with a diamond ring, we’re talking about Instagram engagement. In 2020, social media has been the most important tool – and sometimes, the only tool – for brands to communicate with their target audience throughout the pandemic. The importance of engagement on Instagram is crucial to the success of your posts and will make or break your content. So, you’ve built a following, but you haven't been able to build a community or a relationship with your audience. Here are 4 Instagram tools that can be used to boost engagement. 1. Know ...

By Mallory West|2020-08-24T14:55:01-04:00August 24th, 2020|Social Media|0 Comments

Why and How to Get Verified on Social Media in 2020

On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had changed – or attempted to change – their passwords within the past 30 days. This has left many users wondering what the point of verification might be if prominent accounts from politicians like Barack Obama or corporate accounts like Apple could be hacked. Although this hack revealed no one online is ever truly safe from hackers, getting ...

By Skylar Whitney|2020-07-20T14:21:39-04:00July 20th, 2020|Social Media|0 Comments

Tips for Improving Your Instagram Story Strategy

Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories being successful. There are hundreds – even thousands – of brands on the platform competing for the attention and dollars of your target audience. So, how do you cut through the noise from the competition and engage with your followers in a meaningful way? According to Sprout Social, brands should "think of Stories as a ...

By Skylar Whitney|2020-04-23T09:06:37-04:00April 22nd, 2020|Social Media|0 Comments