Massage Heights Case Study

For just over a year, we’ve worked with the Massage Heights franchise in Indianapolis to promote their services, manage social media and provide event planning support. Additionally, we’ve positioned owner and operator Cristina Goebel as an expert in her field by securing byline placements and TV segments to share the benefits of massage therapy, how to lead a successful team and more. Below outlines a case study for our work with Massage Heights Indianapolis: THE CHALLENGE: When Cristina and Matt Goebel opened their first Massage Heights retreat at Ironworks Hotel Indy in fall 2017, the location was experiencing good foot traffic, thanks [...]

By |2019-10-31T13:04:44-04:00August 29th, 2019|Social Media|0 Comments

How to Use Twitter to Achieve Overall PR Goals, Part 1

This is Part 1 in a three-part series.Twitter is a mixed bag. Some days it’s a political minefield, other days you spend half an hour trying to figure out why “30-50 feral hogs” is trending. Googling “Why Twitter is” will result in autofill options of “Why Twitter is good,” “Why Twitter is bad,” and “Why Twitter is important.” Everyone you ask will have an opinion along this spectrum, and I’m no exception. I’ve been on Twitter since 2008, and after a decade+ of its platform updates and my own life changes, I’m still a loyal contributor to the social media site, [...]

By |2019-10-31T13:03:01-04:00August 15th, 2019|Social Media|0 Comments

Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or bring attention to social issues. This can be tricky territory for a company profile, as brands often don’t want to offend or scare off consumers that may have different viewpoints. And this is a real risk. We’ve seen it often enough with calls to boycott Starbucks or boycott Nike that smaller companies may not be willing [...]

By |2019-10-31T12:59:59-04:00August 8th, 2019|Social Media|0 Comments

The Impact of Social Media on PR

The world of public relations is changing, and we must change with it. Since the birth of social media, people have used various platforms to build communities, keep in contact with distant family members, share personal life updates and more. But over the past decade, businesses have made use of platforms like Facebook, Instagram and LinkedIn to further their goals of connecting directly with the public. According to a recent ING survey, 81% of PR pros feel they can no longer do their job without social media. Read that again. Now, let it sink in. But how much has social media [...]

By |2019-07-22T17:00:01-04:00June 6th, 2019|Social Media|0 Comments

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing [...]

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