Attracting and retaining top talent is a challenge for business leaders today. Between low unemployment rates, the skills gap and more, many companies across the U.S. are at a loss on how to navigate today’s job market.
Of course, they are looking for the most talented people to join their teams; everyone is. But in today’s oversaturated and highly competitive job market, how can companies appeal to potential employees and keep them engaged through the hiring process and beyond?
One word: Culture.
Companies work hard to develop and instill a meaningful culture among their employees. Some even have specific roles, like Chief Culture or People Officers, dedicated to maintaining the organization’s internal culture and values. And job seekers have taken notice, with 77% reporting they would consider a company’s culture before seeking a job there.
There is no one-size-fits-all approach to company culture, and I won’t claim to be a culture expert, but Dittoe Public Relations has been my home for three and half years for a reason. The culture we’ve created and nurtured is unlike any other team I’ve been a part of, making it one of our top selling points when attracting new talent. Rather than telling potential employees about our company’s culture, we use social media to showcase our talented and tight-knit team, letting those interested in working with us see just what they can expect to be a part of.
Here are a few ideas to help your company maximize its culture on social media:
Leverage Short-Form Video.
Reels and TikTok are two of the best platforms for showcasing company culture due to their authentic and humorous nature. Use short-form video content to take potential employees through a day in the life of a team member at your company, hop on a video trend, or recap a team-building activity to give a behind-the-scenes look at what future employees can expect culturally.
Request Staff Submissions.
Another way to showcase the elevated employee experience is through the eyes of your current team members. Ask them to share a photo of their work-from-home setup, their favorite places near the office for lunch or coffee, or what everyone did during their company-wide mental health day, and share the replies as a roundup.
Highlight Team Achievements.
Celebrating the accomplishments of your team members is a great way to show job seekers that you value the team beyond their contribution to your bottom line. Feature employees on their anniversaries, when they receive industry awards, or as they get involved with the community, and celebrate their continued success.
Make Use of Micro-holidays.
Hop on the holiday train by leveraging relevant team- and industry-specific micro-holidays to demonstrate your culture, especially if you’re already celebrating them in the office. Take a group photo in your Halloween costumes, highlight your current batch of interns, or share a throwback picture of your founders or CEO on Boss’s Day.
Struggling to keep up with social media? Let us help! Connect with our team today.