Social Media | Dittoe PR

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a lot, but more often than not we are buried deep in research. What are we researching, you ask? Usually searching for the best contacts and audiences for the next client outreach campaign.While it can be daunting to think about, stepping outside of the box to research a target audience can bring in ...

By Shelby Kaiser|2019-10-31T13:19:50-04:00October 17th, 2019|Social Media|0 Comments

How to Use Twitter to Achieve Overall PR Goals, Part 2

This is the second of a three-part series.As I mentioned in Part 1 of this series, Twitter is a great place for PR pros to make connections, brag about themselves, and get inspired. However, “getting inspired” can often turn into “research” or vice versa. We’ve all opened Twitter to do something, closed it twenty minutes and too many hashtags later and thought, Wait, why did I open Twitter in the first place? Today we’re going to dive deeper into this aspect of the platform so the next time you get sucked into memes, you can also claim to be working at ...

By Madisen Petrosky|2019-10-31T13:14:58-04:00October 3rd, 2019|Social Media|0 Comments

Massage Heights Case Study

For just over a year, we’ve worked with the Massage Heights franchise in Indianapolis to promote their services, manage social media and provide event planning support. Additionally, we’ve positioned owner and operator Cristina Goebel as an expert in her field by securing byline placements and TV segments to share the benefits of massage therapy, how to lead a successful team and more. Below outlines a case study for our work with Massage Heights Indianapolis: THE CHALLENGE: When Cristina and Matt Goebel opened their first Massage Heights retreat at Ironworks Hotel Indy in fall 2017, the location was experiencing good foot traffic, thanks ...

By Lauryn Gray|2019-10-31T13:04:44-04:00August 29th, 2019|Social Media|0 Comments

How to Use Twitter to Achieve Overall PR Goals, Part 1

This is Part 1 in a three-part series.Twitter is a mixed bag. Some days it’s a political minefield, other days you spend half an hour trying to figure out why “30-50 feral hogs” is trending. Googling “Why Twitter is” will result in autofill options of “Why Twitter is good,” “Why Twitter is bad,” and “Why Twitter is important.” Everyone you ask will have an opinion along this spectrum, and I’m no exception. I’ve been on Twitter since 2008, and after a decade+ of its platform updates and my own life changes, I’m still a loyal contributor to the social media site, ...

By Madisen Petrosky|2019-10-31T13:03:01-04:00August 15th, 2019|Social Media|0 Comments

Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or bring attention to social issues. This can be tricky territory for a company profile, as brands often don’t want to offend or scare off consumers that may have different viewpoints. And this is a real risk. We’ve seen it often enough with calls to boycott Starbucks or boycott Nike that smaller companies may not be willing ...

By Haley Williams|2019-10-31T12:59:59-04:00August 8th, 2019|Social Media|0 Comments