Communication | Dittoe PR

Live From Indianapolis: It’s Public Relations! (How Comedy Skills Can Translate to PR)

Lights, camera, pitch! As Dittoe PR’s self-proclaimed “funny person,” I’ve dabbled in the world of comedy. In college, I was a member of Purdue’s premier improv comedy group The Crazy Monkeys, I’ve participated in an open mic night here and there, and I was awarded Best Actor for my comedic role as Bob Katz during the Dittoe PR Murder Mystery/Christmas Party of 2019. Aside from being part-time hilarious, I also am a PR pro, and truthfully wouldn’t be where I am today in my professional life if it weren’t for my time in acting and comedy. Getting up on stage in ...

By Natalie Weber|2020-07-02T13:12:19-04:00July 2nd, 2020|Communication|0 Comments

How to Network & Find a Mentor in PR

If there is one thing I have learned in my career so far, it is the power of networking. Every single one of my career opportunities, including my network of contacts in the New York City fashion and entertainment industry, are a result of networking. Once, on a flight back to the U.S. after a semester abroad, I sat next to a man who, as it turned out, used to work for NBCUniversal in Manhattan. I shared that I was actively pursuing a career in communications and a dream of living and working in the Big Apple. We chatted on and ...

By Sam Bunes|2020-06-05T15:48:15-04:00June 5th, 2020|Communication|0 Comments

Writing Tips & Tricks for PR Pros

I don’t know exactly how many papers I wrote in college, but the filing cabinet packed with bursting folders of my graded projects is probably a good hint that it was a lot. I like to write, and I’ve been pleasantly surprised by just how much writing is involved in public relations every day. Not just press releases or articles, but emails, social media content, strategic plans, website copy – you name it! I’m glad I get to use my college-honed writing skills every day for my career. Writing doesn’t come naturally to everyone, though, which is why having a plan ...

By Madisen Petrosky|2020-05-26T14:44:03-04:00May 26th, 2020|Communication|0 Comments

3 Ways Brands Can Be More Authentic on Social Media

One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social media strategy will improve your business in more ways than one, including creating a face for your company online, increasing knowledge about product/service offerings and proving ROI in relation to marketing goals. If you’ve already got a strong social strategy in place – GREAT! – if not, let us help ...

By Skylar Whitney|2019-02-19T18:37:25-05:00November 15th, 2018|Social Media, Communication, Media Strategy, PR tools, Strategy|0 Comments

PR Lingo 101: Phrases Every Pro Should Know

B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV. If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be mindful when speaking with a client or someone who’s not as familiar with public relations (like our friends or family). Heck, there were even some terms I had never heard of before starting my career at Dittoe PR (ed cals, anyone?). Whether it’s an acronym, slang or just a word you’ve ...

By Vanessa Staublin|2018-11-01T11:29:06-04:00November 1st, 2018|PR tools, Communication|0 Comments