PR Lingo 101: Phrases Every Pro Should Know

B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV.   If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be mindful when speaking with a client or someone who’s not as familiar with public relations (like our friends or family). Heck, there were even some terms I had never heard of before starting my career at Dittoe PR (ed cals, anyone?).   Whether it’s an acronym, slang or just a word you’ve [...]

By |2018-11-01T11:29:06-05:00November 1st, 2018|Communication, PR tools|0 Comments

How to Stay Productive While Traveling for a Client

At Dittoe PR, we have the privilege of working with an abundance of national clients located across the United States. Keeping in touch with these clients regularly is easy (shout-out to technology), but on the occasion we need to connect with them for a strategic meeting, conference, event or face-to-face check-in, we find ourselves packing our bags and hitting the road.   As enjoyable as it is to take a break from the day-to-day office tasks and strategize with our clients over a cup of coffee or assist in putting on a major event, it can also be stressful at times. [...]

By |2018-10-10T15:44:07-05:00October 11th, 2018|Communication, Events, PR tools|0 Comments

Five Life Skills Gained Through Public Relations

There’s no denying that my skillset has grown vastly since I began my career at Dittoe PR back in 2015. From starting as an intern to now leading our intern program, I have my all-star team of coworkers to thank for teaching me the ins and outs of public relations. I’ve learned how to be proactive, how to think like a journalist, how to navigate a PR crisis and several other areas of expertise that you can’t really learn in a classroom setting.   While there are several things that can be taught, other life skills that come naturally by trade. [...]

By |2018-09-28T08:49:18-05:00September 28th, 2018|Communication, Public Relations|0 Comments

Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data.   Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR?   At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and [...]

By |2018-09-19T15:34:18-05:00September 14th, 2018|Communication, Content, Public Relations|0 Comments
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