Stepping into a leadership role is both challenging and exciting. If you’re a PR professional who just got promoted, congratulations! Or if you’re someone who wants to be a key leader one day, congrats on your ambition! Many PR pros, especially at the entry...
Are your clients ready for the new year? Q4 may be the most wonderful time of the year, but it’s also a critical time for companies and brands planning for the new year as budgeting, overall company goals, previous successes and failures, and more come into play....
Public relations is largely experiential. The more experience you garner through classroom simulation, internship experience and eventually entry-level professional experience, the more you will naturally grow in the field. But what skills do you need? Tactical and...
Profound tragedy is unfortunately a recurring part of our lives. The COVID-19 pandemic. War. Mass shootings. Natural disasters. Police violence. Protests. Two weeks after 9/11, PR Week asked professionals to discuss when “normal” PR activity should resume. Answers...
In-person, virtual or hybrid? When it comes to event planning and coverage, PR professionals (rightfully) have questions. Hosting events in a world affected by COVID-19 required major adjusting. Even with restrictions lifted, a responsive and flexible strategy is...
