Ashley Shuler | Dittoe PR

Three PR Uses for Twitter Lists

One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on etiquette and how to use them. When creating a new list, the platform will prompt you to name it, give it a description and set its privacy to be public or private. A public list can be viewed by other Twitter users and followed by them as well, whereas private lists are viewable by only you. Keep this [...]

By Ashley Shuler|2019-11-01T08:23:49-04:00October 31st, 2019|Social Media|0 Comments

Tools to Make You a Better PR Writer

Being a better writer takes time and practice. It’s elementary to do your very best to avoid spelling and grammar mistakes, as well as industry jargon, in press releases, email media pitches and other content.But to increase the chances of your press release or email pitch getting picked up, it’s vital to tell your client’s story well, and with language that’s both engaging and easy to understand.Below, we outline some essential tools that can help you improve your PR writing and make your media materials clear, concise and compelling to journalists and other readers.Read NewsThe best PR writers are usually the [...]

By Ashley Shuler|2019-10-31T13:03:59-04:00August 23rd, 2019|Public Relations|0 Comments

What cuts in journalism jobs mean for PR

There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years. Especially in 2019, it’s clear that the media industry – and by extension public relations and media relations – is shifting as a result of waves of layoffs, changes in business models and the rise of influencers and citizen journalists in the internet age. Below, we explore the evolution of journalism, what it means for the PR industry and the role [...]

By Ashley Shuler|2019-07-22T15:48:14-04:00March 6th, 2019|Public Relations|0 Comments

Our Favorite DPR Moments of 2018

The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here. From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has had an incredible 19th year driving results for our clients and growing our team. Relive our best moments of 2018 below. Securing big media hits At Dittoe PR, we don’t wait for news to happen. We make news happen. We’re all about securing consistent media coverage for clients in top tier media [...]

By Ashley Shuler|2019-02-19T18:30:29-05:00December 20th, 2018|Public Relations, Client Coverage, Company Culture, Media Relations|0 Comments

Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data. Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR? At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and [...]

By Ashley Shuler|2018-09-19T15:34:18-04:00September 14th, 2018|Public Relations, Communication, Content|0 Comments