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Ashley Shuler

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So far Ashley Shuler has created 8 blog entries.

Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data.   Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR?   At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and ...

By |2018-09-19T15:34:18-04:00September 14th, 2018|Public Relations, Communication, Content|0 Comments

How to Find Credible Sources to Cite in Media Pitches

With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge.   In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to journalists. These credible sources ensure your audience – journalists, and perhaps their readers, viewers, or listeners – can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.   Here are a few best practices for finding and citing credible sources in your next pitch:   What makes something credible? ...

By |2018-06-28T16:16:25-04:00June 28th, 2018|Media Relations, Content, Public Relations|0 Comments

The one tool that can optimize your intern project workflow

Managing the part-time schedules, varying skill levels and alternating projects for multiple interns can be hard, but adding a single visual management tool to your office can make it simpler. Enter: the Kanban board. The board gets its genius from the Kanban system, which communicates the status, nature and context of work all in one physical space. This type of tool is especially valuable for efficiency and workflow because it plays on the natural practice of the brain, which processes visual information 60,000 times faster than text. Creating a Kanban board in your office serves as a way for interns to ...

By |2018-09-21T16:12:40-04:00July 21st, 2017|Media Relations|0 Comments
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