If you’ve ever met Liza Dittoe, you know she was born for public relations. Her unmatched love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media contribute significantly to Dittoe Public Relations’ two+ decades in the...
Stepping into a leadership role is both challenging and exciting. If you’re a PR professional who just got promoted, congratulations! Or if you’re someone who wants to be a key leader one day, congrats on your ambition! Many PR pros, especially at the entry...
Our lives are profoundly shaped by our personality, just like they are by our gender or race. The two main personality types are introverts and extroverts. An introvert is defined as a typically reserved or quiet person who tends to be introspective and enjoys...
For nearly a decade, I’ve immersed myself in the practice of yoga. I can remember quite well the day I (somewhat begrudgingly) joined my dear friend and yoga teacher for my first studio yoga class. Long story short, it went well, and I’ve been a near-daily...
If you had the opportunity to speak to thousands of business owners in your target audience, you wouldn’t give it up, right? Being a guest on a podcast, whether big or small, is a great way to do just that. Too many pass on this opportunity, however, simply...
Let’s talk about bylines.A pillar of public relations, the epicenter of a great thought leadership campaign, the distinguishing mark of an established brand – okay, I’m being a little dramatic, but it’s true – bylines are a great way to make your client stand out...
