How to Ensure Your Byline Pitch Gets Noticed

Let’s talk about bylines.A pillar of public relations, the epicenter of a great thought leadership campaign, the distinguishing mark of an established brand – okay, I’m being a little dramatic, but it’s true – bylines are a great way to make your client stand out amongst the competition. I’ll be honest, when I first started as an intern at Dittoe PR, I had no clue what a byline was. After all, there’s a lot of PR lingo that gets thrown around in this industry. I remember frantically typing “What is a byline?” into Google after seeing the phrase assigned in my [...]

By |2019-07-22T17:02:55-04:00June 20th, 2019|Thought Leadership|0 Comments

Why Persistence is Public Relations’ Most Valuable Skill

While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.   It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more [...]

Consuming Media: Millennials vs. Baby Boomers

The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgable about how audiences are consuming media and staying informed.   We’re taking a closer look at how millennials and baby boomers consume media differently. Learn how it affects our strategies for telling our clients’ stories to the most influential audiences.   Baby Boomers Baby Boomers, born between 1946-1964 and know sticking to their roots, are surprisingly open to new formats. In [...]

How To Turn An Internship Into A Full-Time Job

Take it from us at Dittoe PR: internships are a great way to score a full-time job. With much of our office boasting the title of former Dittoe PR intern (myself included), it’s no wonder our program is one of the top in Indianapolis.   After interning for nearly a year, I quickly recognized that internships are mutually beneficial for both parties, with interns gaining valuable professional experience, networking and building their portfolios, and employers obtaining much-needed assistance, receiving a fresh perspective, and recruiting future employees. The “trial period” an internship offers allows employers to discover how much potential a student [...]

What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.   After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job [...]

Load More Posts