Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data.   Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR?   At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and [...]

By |2018-09-19T15:34:18-05:00September 14th, 2018|Communication, Content, Public Relations|0 Comments

How to Find Credible Sources to Cite in Media Pitches

With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge.   In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to journalists. These credible sources ensure your audience – journalists, and perhaps their readers, viewers, or listeners – can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.   Here are a few best practices for finding and citing credible sources in your next pitch:   What makes something credible? [...]

By |2018-06-28T16:16:25-05:00June 28th, 2018|Content, Media Relations, Public Relations|0 Comments

How to Take Advantage of LinkedIn Groups

With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups.   LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”   There are nearly 2.1 million groups on LinkedIn – which is still a LOT – but when broken down by industry, [...]

Instagram Story Tips for Building Your Brand

With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased with the updates. New Instagram Story features include various font styles, new stickers and gifs, highlights, and more, all of which have users sharing content now more than ever.   In 2017, Facebook announced that Instagram Stories surpassed its competition, gaining more than 250 million daily active users in its first year. And with 100 million [...]

Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year. 1.) Ragan's PR Daily This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more. Recommended article: Goodbye, SEO: PR is the new king   2.) PR Couture With a specific section [...]

By |2018-01-02T15:58:29-05:00December 21st, 2017|Content, PR tools, Public Relations, Thought Leadership|0 Comments
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