by Madisen Petrosky | Apr 20, 2026 | Content, Digital Marketing, PR tools
One of my summer jobs during college was to answer people’s questions online. Essentially, I was paid to Google things before smartphones were ubiquitous, and when the most effective search results came from stringing keywords together. As an example, if someone...
by Dittoe PR | Aug 16, 2024 | Content, Thought Leadership
When Madisen Petrosky joined Dittoe Public Relations in 2017, she shared she would be happy to review any content anyone wrote if they needed a second set of eyes on it. She jokingly called herself Dittoe PR’s editor so often that others picked it up, too. As she...
by Madisen Petrosky | Jul 15, 2024 | Content, Journalism, PR tools
For better or worse, I wasn’t very good at grammar lessons in school. I could never remember the right word for different parts of complex sentences (which one is the participial phrase?) or the exact name of an error (what is a comma splice anyway?). But I read and...
by Ashley Shuler | Oct 25, 2023 | Content, PR tools
You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
by Ashley Shuler | Sep 14, 2018 | Communication, Content, Public Relations
Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data. Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have...
by Ashley Shuler | Jun 28, 2018 | Content, Media Relations, Public Relations
With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge. In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to...
