Home/Credibility

How A Great PR Strategy Can Grow Your Business

In today’s world of rapid technological advancement and globalized commerce, startups and Fortune 500 companies alike are searching for new ways to build their business, gain visibility, and stand out amongst the competition.   When it comes to building and communicating the credibility of your service or product to the world, PR is, hands down, the best strategy and can be one of the most cost-effective ways to raise brand awareness and increase sales.   Sharing your entrepreneurial story in national business publications, getting product placements in popular magazines, participating in expert interviews on industry topics, and earning positive social media [...]

How to Take Advantage of LinkedIn Groups

With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups.   LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”   There are nearly 2.1 million groups on LinkedIn – which is still a LOT – but when broken down by industry, [...]

What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.   Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared [...]

Becoming A Contributor to Provide Credibility

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles.   What is a bylined article?   A bylined article is authored by a third-party expert and published by a media outlet. These contributed pieces play a critical role in positioning individuals as thought leaders in their respective industries. Though seemingly unique, bylined articles are actually fairly common.   These articles take on a passive tone, so it is important they are not overly-promotional. Authors must [...]