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SEO, AEO and Digital Optimization: Why Clear Brand Messaging Still Comes First

SEO, AEO and Digital Optimization: Why Clear Brand Messaging Still Comes First

by Marissa Smith | May 15, 2026 | Credibility, Digital Marketing, Media Relations

The way people discover brands online is indisputably changing. Consumers are no longer relying solely on traditional search queries to find information, compare products or evaluate companies. Increasingly, they are getting information and recommendations from...
PR Lessons From the Biggest Crisis Communication Blunders of 2023

PR Lessons From the Biggest Crisis Communication Blunders of 2023

by Kasie Pieri | Jan 23, 2024 | Credibility, Crisis Communications

2023 will be a year many of us will remember. We witnessed an economic boom thanks to Taylor Swift and Beyonce. Thousands rushed to the movie theaters to experience box office hits like “Barbie” and “Oppenheimer.” And Pedro Pascal continued to show all of us why we...

How A Great PR Strategy Can Grow Your Business

by Lauryn Keegan | May 24, 2018 | Communication, Credibility, Media Relations, Media Strategy, Public Relations, SEO

In today’s world of rapid technological advancement and globalized commerce, startups and Fortune 500 companies alike are searching for new ways to build their business, gain visibility, and stand out amongst the competition.   When it comes to building and...

How to Take Advantage of LinkedIn Groups

by Dittoe PR | Apr 26, 2018 | Communication, Content, Credibility, Media Strategy, PR tools, Public Relations, Social Media

With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups. LinkedIn Groups are...

What is Public Relations? [Part 1]

by Dittoe PR | Mar 22, 2018 | Contributor, Credibility, Event Promotion, Media Strategy, PR tools, Public Relations, Thought Leadership

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations. Yes, in...

Becoming A Contributor to Provide Credibility

by Dittoe PR | Dec 28, 2017 | Client Relationships, Contributor, Credibility, Media Strategy, PR tools, Public Relations, Thought Leadership

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles. What is a bylined article? A...

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Dittoe PR is a nationally recognized public relations and social media management agency.


Our Latest Posts

  • 2026 Bulldog Award Winner Certificate
    Dittoe Public Relations Wins 2026 Bulldog PR Award
    by Madisen Petrosky
    July 2, 2026
  • Google Ads: Are they worth it?
    Are Google Ads Worth the Investment in 2026?
    by Marissa Smith
    June 11, 2026
  • A colorful mural of Dittoe PR's values.
    Now Accepting Applications for Fall 2026 PR and Digital Marketing Internships at Dittoe PR
    by Andi Sommers
    June 8, 2026
  • SEO, AEO and Digital Optimization: Why Clear Brand Messaging Still Comes First
    by Marissa Smith
    May 15, 2026
  • Brands Showing Up in AI Search Have Something in Common: Good PR
    by Lauryn Keegan
    May 5, 2026

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