Picture this: you're sitting in your office, sipping coffee, on cloud nine about the beautifully placed national media story you secured. Then BAM, you're hit with a crisis that could potentially impact the company for years. What do you do?
*Spoiler Alert*: This post contains spoilers from Spider-Man: Far From HomeLet’s say you’re Spider-Man. You just got done saving the world from Mysterio when that jerk releases your secret identity to the world. Sounds like a crisis for Peter Parker, ...
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually ...
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and ...
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for ...