Well, folks, that’s a wrap. 2022 was a year filled with Wordle, a return of 90’s fashion trends, and the release of Taylor Swift’s “Midnights.” But it was also a big year for crisis communications. And PR agencies can learn a lot from the...
Picture this: you’re sitting in your office, sipping coffee and going through emails. The sun is shining, and birds are chirping. You’re still on cloud nine about the beautifully placed national media story you secured for the company and just signed on a...
*Spoiler Alert*: This post contains spoilers from Spider-Man: Far From HomeLet’s say you’re Spider-Man. You just got done saving the world from Mysterio when that jerk releases your secret identity to the world. Sounds like a crisis for Peter Parker, amirite? While...
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. ...
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and innovation, the likelihood of a...
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis...
