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What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.   Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared [...]

Becoming A Contributor to Provide Credibility

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles.   What is a bylined article?   A bylined article is authored by a third-party expert and published by a media outlet. These contributed pieces play a critical role in positioning individuals as thought leaders in their respective industries. Though seemingly unique, bylined articles are actually fairly common.   These articles take on a passive tone, so it is important they are not overly-promotional. Authors must [...]