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So far Sydney Plichta has created 2 blog entries.

Newsjacking Amid a Pandemic

Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.” Newsjacking is the art of infusing a brand's message or initiative into breaking news or pop culture stories. Timing ...

By |2020-09-22T09:44:27-04:00September 11th, 2020|Media Strategy|0 Comments

5 Benefits to Being a Podcast Guest

If you had the opportunity to speak to thousands of business owners in your target audience, you wouldn't give it up, right? Being a guest on a podcast, whether big or small, is a great way to do just that. Too many pass on this opportunity, however, simply because they don’t know the significant benefits a podcast can offer.  No matter the industry, there are hundreds of podcasters who are targeting the exact topics your audience is interested in, and there’s an opportunity for your company to be the expert they want to hear from. In this day and age, there ...

By |2020-04-01T10:45:56-04:00April 1st, 2020|Thought Leadership|0 Comments
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