Tools to Make You a Better PR Writer

Being a better writer takes time and practice. It’s elementary to do your very best to avoid spelling and grammar mistakes, as well as industry jargon, in press releases, email media pitches and other content.But to increase the chances of your press release or email pitch getting picked up, it’s vital to tell your client’s story well, and with language that’s both engaging and easy to understand.Below, we outline some essential tools that can help you improve your PR writing and make your media materials clear, concise and compelling to journalists and other readers.Read NewsThe best PR writers are usually the [...]

By |2019-10-31T13:03:59-05:00August 23rd, 2019|Public Relations|0 Comments

Top Services Clients Seek from Dittoe PR

My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for clients who seek social media services from Dittoe PR.You know the difference between public relations and marketing and the services we provide, however, you may still be curious which services our clients turn to us for the most. No blank stares here – these are the top services our clients seek [...]

By |2019-07-22T17:06:33-05:00July 4th, 2019|Public Relations|0 Comments

The Importance of Networking for PR Pros

As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking. However, when was the last time you networked outside of the usual “people you kind of already know?” I’m talking about walking into a room and not knowing anyone. Does the thought alone make your hands sweat? If so, you aren’t alone! In fact, one in four professionals admit they don’t network at all. But let’s change that. Networking is a vital skill for PR and communications professionals. I’m a firm believer in stepping out of [...]

By |2019-07-22T17:01:37-05:00June 13th, 2019|Public Relations|0 Comments

Easy Ways to Amplify Media Coverage (Outside of Social Media)

Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage. Since we already gave you a rundown on how to amplify media coverage via social media, here are some additional ways PR professionals can widen the reach of secured stories. COMPANY WEBSITEA company website is the heart of any brand, so leverage this space as a media amplification tactic by creating a landing page for company [...]

By |2019-07-22T16:41:26-05:00April 11th, 2019|Public Relations|0 Comments

Four reasons why your company needs PR

“Thank You for Smoking.” “The West Wing.” “Wag the Dog.” These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight stigma surrounding public relations. Often times PR was viewed as just “putting out fires” and only used when there was an emergency. While we still help with crisis communications, utilizing a PR agency can provide great value for your company in many other ways.  It can increase your brand’s credibility. One of [...]

By |2019-07-22T17:18:22-05:00April 4th, 2019|Public Relations|0 Comments
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