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That Was Then, This Is Now

As we approach the 20-year anniversary celebration of Dittoe PR, I can’t help but reflect on how we got here. And just how much has changed.I worked in public relations for four years before we started Dittoe PR. I was young, 22. And I looked it. So, with my first paycheck I bought librarian inspired reading glasses, a navy-blue pant suit and a handsome pleather briefcase. Nothing screamed seasoned professional to me more than these three essentials.It was 1995. We didn’t have cell phones. We connected to the internet by dial-up. And we used fax machines – often. How else could [...]

By |2019-10-31T13:10:37-04:00September 20th, 2019|Public Relations|0 Comments

20 Reasons to Hire a PR Agency

This month, Dittoe PR celebrates 20 years in business! All month long, we’re celebrating our anniversary by sharing content dedicated to the big 2-0. To kick things off, we’re breaking down the top 20 reasons to hire a public relations agency:1. Build brand awarenessOne of the biggest and most obvious benefits of PR is that it helps gain exposure for your brand. And let’s be clear: building a brand is a marathon not a sprint, which means you need people who are working to secure consistent, ongoing media coverage for your company, your leadership team, and your services or products day [...]

By |2019-10-31T13:10:25-04:00September 6th, 2019|Public Relations|0 Comments

Tools to Make You a Better PR Writer

Being a better writer takes time and practice. It’s elementary to do your very best to avoid spelling and grammar mistakes, as well as industry jargon, in press releases, email media pitches and other content.But to increase the chances of your press release or email pitch getting picked up, it’s vital to tell your client’s story well, and with language that’s both engaging and easy to understand.Below, we outline some essential tools that can help you improve your PR writing and make your media materials clear, concise and compelling to journalists and other readers.Read NewsThe best PR writers are usually the [...]

By |2019-10-31T13:03:59-04:00August 23rd, 2019|Public Relations|0 Comments

Top Services Clients Seek from Dittoe PR

My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for clients who seek social media services from Dittoe PR.You know the difference between public relations and marketing and the services we provide, however, you may still be curious which services our clients turn to us for the most. No blank stares here – these are the top services our clients seek [...]

By |2019-07-22T17:06:33-04:00July 4th, 2019|Public Relations|0 Comments

The Importance of Networking for PR Pros

As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking. However, when was the last time you networked outside of the usual “people you kind of already know?” I’m talking about walking into a room and not knowing anyone. Does the thought alone make your hands sweat? If so, you aren’t alone! In fact, one in four professionals admit they don’t network at all. But let’s change that. Networking is a vital skill for PR and communications professionals. I’m a firm believer in stepping out of [...]

By |2019-07-22T17:01:37-04:00June 13th, 2019|Public Relations|0 Comments
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