Home/Public Relations

Easy Ways to Amplify Media Coverage (Outside of Social Media)

Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage. Since we already gave you a rundown on how to amplify media coverage via social media, here are some additional ways PR professionals can widen the reach of secured stories. COMPANY WEBSITEA company website is the heart of any brand, so leverage this space as a media amplification tactic by creating a landing page for company [...]

By |2019-07-22T16:41:26-04:00April 11th, 2019|Public Relations|0 Comments

Four reasons why your company needs PR

“Thank You for Smoking.” “The West Wing.” “Wag the Dog.” These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight stigma surrounding public relations. Often times PR was viewed as just “putting out fires” and only used when there was an emergency. While we still help with crisis communications, utilizing a PR agency can provide great value for your company in many other ways.  It can increase your brand’s credibility. One of [...]

By |2019-07-22T17:18:22-04:00April 4th, 2019|Public Relations|0 Comments

What cuts in journalism jobs mean for PR

There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years. Especially in 2019, it’s clear that the media industry – and by extension public relations and media relations – is shifting as a result of waves of layoffs, changes in business models and the rise of influencers and citizen journalists in the internet age. Below, we explore the evolution of journalism, what it means for the PR industry and the role [...]

By |2019-07-22T15:48:14-04:00March 6th, 2019|Public Relations|0 Comments

Public Relations vs. Marketing – What’s the Difference?

There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of “oh, so like, you do marketing?” This is usually when I take a deep breath and go into a “well…” explanation. When I was first deciding on what career path I wanted to take in college, all I knew was that I would have to end up taking business classes if I [...]

By |2019-02-19T18:13:07-05:00February 14th, 2019|Public Relations|0 Comments

Five Skills to Take PR Pros to the Next Level

There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients.   The way we communicate is constantly changing, which means PR professionals need to adapt quickly and creatively to share their message. If you want to get ahead and pick up a few tips and tricks to add to your toolbox, here are a few great places to start.   Invest in some design skills. Being able to make [...]

By |2019-02-19T18:21:31-05:00January 31st, 2019|PR tools, Public Relations|0 Comments
Load More Posts