What cuts in journalism jobs mean for PR

There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years. Especially in 2019, it’s clear that the media industry – and by extension public relations and media relations – is shifting as a result of waves of layoffs, changes in business models and the rise of influencers and citizen journalists in the internet age. Below, we explore the evolution of journalism, what it means for the PR industry and the role [...]

By |2019-07-22T15:48:14-04:00March 6th, 2019|Public Relations|0 Comments

Public Relations vs. Marketing – What’s the Difference?

There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of “oh, so like, you do marketing?” This is usually when I take a deep breath and go into a “well…” explanation. When I was first deciding on what career path I wanted to take in college, all I knew was that I would have to end up taking business classes if I [...]

By |2019-02-19T18:13:07-05:00February 14th, 2019|Public Relations|0 Comments

Five Skills to Take PR Pros to the Next Level

There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients.   The way we communicate is constantly changing, which means PR professionals need to adapt quickly and creatively to share their message. If you want to get ahead and pick up a few tips and tricks to add to your toolbox, here are a few great places to start.   Invest in some design skills. Being able to make [...]

By |2019-02-19T18:21:31-05:00January 31st, 2019|PR tools, Public Relations|0 Comments

Pitching 101: Media advisories, press releases and more

Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking them to cover my client’s story,” which isn’t technically wrong. But it’s also so much more than that. From drafting media advisories and finalizing press releases, to tailoring the perfect email pitch to the lifestyle reporter, my job can get pretty hectic! In order to get coverage for a client, these tactics are the most important pieces to the [...]

By |2019-02-19T18:19:36-05:00January 24th, 2019|Media Relations, Public Relations|0 Comments

Three Most Memorable PR Moments of 2018

Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018.   Whether you loved the publicity stunt or hated it, you have to admit it caught your attention and made for good conversation.   As we gear up to enter a new year, let's take a look at three of the most noteworthy marketing and PR moments of 2018.   IHOP Fakes a Name Change While some [...]

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