My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for clients who seek social media services from Dittoe PR.

You know the difference between public relations and marketing and the services we provide, however, you may still be curious which services our clients turn to us for the most. No blank stares here – these are the top services our clients seek from Dittoe PR:

Media Relations
Media relations is our bread and butter. While many “full-service” agencies include media relations in their plethora of services with everything from logo design to social media strategy, this is the core of our work at Dittoe. Your story is important, and we want the world to know about it, which is why we spend a significant amount of time working with the media best equipped to share your story.

Media relations at Dittoe is much more than writing press releases and sending pitches. When we secure media coverage for our clients, our work isn’t done. We want to ensure you are well-equipped to convey your story through media, whether that’s on TV, in an article, or during a photoshoot. It’s also important to remember that you may not be the only person telling your story – and we want to help with that, too.

Recently, Kasie, Vanessa and our summer intern Ali traveled to Chicago for Media Training Day with the WGA’s Caddie Academy. The Caddie Academy provides summer caddie opportunities to under-resourced high school students who ultimately hope to pursue an Evans Scholarship. Sharing the impact the Caddie Academy has on its participants is the goal, and what better way to do so than by connecting the caddies with the media directly? During media training, the Dittoe PR team shared everything from the best way to respond to interview questions to the best color shirt to wear on camera. We don’t just secure media opportunities, we ensure everyone who is telling your organization’s story is as prepared as possible to share it.

Thought Leadership
The executives we work with are experts at what they do. Whether they built a tech startup or manage a hotel that was built from the ground up, they are uniquely keyed into the operations that make their businesses successful and the skills required to manage them. They want to share their expertise with the world. That’s where Dittoe comes in.

If you recall our PR Lingo 101 blog, you’ll know that bylines are a large part of thought leadership campaigns. Whether a CEO sits down to pen an article about the importance of fiber broadband in rural communities or we conduct an interview with a VP on her work revamping the company’s HR policies, our Dittoe word wizards work with the execs to craft a strong article for publication. Our job is to ensure these bylines are published in ideal outlets for the company. That could mean a trade publication aimed at our client’s customers or a magazine where C-suite execs can learn from each other. Dittoe constantly researches new publications and builds relationships with editors to ensure a smooth byline publication process for all clients.

Social Media
Here’s where I tweet for work. And post to Instagram, Facebook and LinkedIn. And draft monthly strategies for content, including boosted posts. And audit existing client channels to measure what is working well and what could be improved. And educate executives about the importance of social media for companies even as we all personally scoff at Facebook’s practices.

As any social media manager will tell you, managing social media is about far more than writing tweets and responding to Instagram comments. In fact, the actual work of posting is often the quickest. The strategy for a company’s social channels always comes first to guide not just what we want to post, but why. We also regularly monitor social media analytics to see what content is performing the best, or what the audience isn’t quite as interested in.

For example, Intelligent Fiber Network’s (IFN) social media presence spans Facebook, LinkedIn and Twitter. What our team posts every day on these channels is the last thing we plan. First, we look at the upcoming quarter and identify the main sales or marketing goals: Which trade shows are occurring this quarter? Where is IFN’s network expanding? What new projects are on the horizon to announce? Only then do we drill down to the office level and determine what else about IFN we want to highlight during the quarter, the month, and the week – this includes everything from monthly birthday and anniversary celebrations to new blog posts.

Executing media relations, thought leadership and social media campaigns take grit and persistence, but they’re only as successful as the planning, brainstorming and strategy behind them. This is why our clients come to Dittoe PR. Not only do they know we’ll execute our plans to the letter and secure amazing coverage, but we put in the legwork to ensure those plans are the best fit for the client and will always result in success.

Are you interested in any of the services listed above? Contact Lauryn Gray to schedule a meeting and learn more about what Dittoe PR could do for your business.