by Marissa Smith | Jun 11, 2026 | Digital Marketing, Thought Leadership
The short answer: yes — but not in the same way they were even two years ago. Google’s advertising ecosystem is undergoing one of its largest transformations since the introduction of Smart Bidding. As AI Overviews, AI Mode, and Gemini-powered search experiences...
by Marissa Smith | May 15, 2026 | Credibility, Digital Marketing, Media Relations
The way people discover brands online is indisputably changing. Consumers are no longer relying solely on traditional search queries to find information, compare products or evaluate companies. Increasingly, they are getting information and recommendations from...
by Marissa Smith | Mar 23, 2026 | Digital Marketing, SEO, Strategy
In the near decade since I began my career in marketing, the baseline expectations for what organizations need to succeed have changed dramatically. The shift is even more striking viewed through the lens of Dittoe PR, given that our integrated communications agency...
by Marissa Smith | Sep 16, 2025 | Public Relations, Social Media, Strategy
In today’s marketing landscape, the most effective and cost-efficient strategies use both public relations and social media. When these tools work together, brands don’t just get noticed – they build trust, spark conversation and drive measurable outcomes. At Dittoe...
by Marissa Smith | Jul 3, 2025 | Design, Social Media
When building a strong social media presence, consistent branding is key. An effective brand kit should clearly demonstrate the tone and aesthetic of your brand. What should you include in a social media brand kit? Let’s break it down. What is a brand kit and how is...
![How to Build a Brand Kit for Social Media [Updated 2025]](https://dittoepr.com/wp-content/uploads/2023/02/37-1080x628.png)
