by Marissa Smith | Jun 11, 2026 | Digital Marketing, Thought Leadership
The short answer: yes — but not in the same way they were even two years ago. Google’s advertising ecosystem is undergoing one of its largest transformations since the introduction of Smart Bidding. As AI Overviews, AI Mode, and Gemini-powered search experiences...
by Marissa Smith | May 15, 2026 | Credibility, Digital Marketing, Media Relations
The way people discover brands online is indisputably changing. Consumers are no longer relying solely on traditional search queries to find information, compare products or evaluate companies. Increasingly, they are getting information and recommendations from...
by Madisen Petrosky | Apr 20, 2026 | Content, Digital Marketing, PR tools
One of my summer jobs during college was to answer people’s questions online. Essentially, I was paid to Google things before smartphones were ubiquitous, and when the most effective search results came from stringing keywords together. As an example, if someone...
by Marissa Smith | Mar 23, 2026 | Digital Marketing, SEO, Strategy
In the near decade since I began my career in marketing, the baseline expectations for what organizations need to succeed have changed dramatically. The shift is even more striking viewed through the lens of Dittoe PR, given that our integrated communications agency...
by Gabby Crays | Feb 26, 2026 | Digital Marketing, Social Media
We’ve all been fooled by videos and photos on social media that seem real, only to discover they were entirely AI-generated. But beyond the content we see, AI is working behind the scenes, analyzing our behaviors to power algorithms and using that data to curate...
by Greta Snell | Oct 7, 2025 | Digital Marketing, Job Openings, Social Media
Dittoe PR has an immediate opening for a Social Media + Digital Marketing Coordinator with interviews beginning as soon as possible. After reviewing position details below, please send your resume with references and at least three relevant writing or work examples to...
