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What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.   After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job [...]

Instagram Story Tips for Building Your Brand

With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased with the updates. New Instagram Story features include various font styles, new stickers and gifs, highlights, and more, all of which have users sharing content now more than ever.   In 2017, Facebook announced that Instagram Stories surpassed its competition, gaining more than 250 million daily active users in its first year. And with 100 million [...]

Securing Media Coverage For Your Next Big Event

Founded in 2011, Fishers Imports is ushering in a new generation of luxury car sales by pairing one-on-one customer service with the convenience of online shopping to streamline the process of finding buyers the perfect vehicle.   In December of last year, Fishers Imports owner and co-founder Peyman Rashid connected with Indiana Pacers player Victor Oladipo and helped him find the perfect luxury vehicle as a gift for his mother. Impressed by the quality of service and unique sales model at Fishers Imports, Victor entered into an official partnership with the pre-owned luxury auto dealership to further promote their services and [...]

How to Become an (Instant) Industry Expert

Once you commit to being a PR pro, you’re left to decide whether agency life or corporate communications is right for you based on personal career goals, interests, company culture preferences, etc. While some agencies specialize in only one or two industries when it comes to clients, many, including Dittoe PR, do not take that approach. And, in my opinion, that’s where the fun comes in.   Whether it’s day one or 1,000 on the job, agency professionals are consistently challenged to become experts in numerous fields on behalf of their clients. It’s not uncommon for a client roster to include [...]

How to Tackle Facebook’s News Feed Changes

Remember when your mom first joined Facebook and wrote on your wall? How embarrassing. As more parents and grandparents joined the network, I began worrying that this awesome social gathering space wasn’t going to be so awesome anymore.   As Facebook opened the platform to businesses through Pages, the site became less about connecting with friends and more about reading news story after news story after cooking video after meme. For a while, Facebook encouraged it. As I continued honing my social media marketing skills, Facebook continuously tweaked its algorithms. Managers had to learn to stay up to speed on every [...]

By |2018-01-31T10:47:42-05:00February 1st, 2018|Media Relations|0 Comments
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