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How to Build a Social Media Strategy That Works for Your Business

Some of you may be wondering what is a social media strategy and is it necessary for my business? To answer your first question, a social media strategy is simply an extension of a business’ overall marketing and public relations strategy. Built to support the achievement of company-wide goals, social media strategies should outline campaigns and tactics for key social media channels. As for the second question, YES! Every business, whether it’s a startup or a Fortune 500 company, should have a presence on social media. Percent of U.S. adults who say they use the following social media sites [...]

By Skylar Whitney|2018-06-01T10:34:38-04:00June 1st, 2018|Media Relations, Social Media, Strategy|0 Comments

How A Great PR Strategy Can Grow Your Business

In today’s world of rapid technological advancement and globalized commerce, startups and Fortune 500 companies alike are searching for new ways to build their business, gain visibility, and stand out amongst the competition. When it comes to building and communicating the credibility of your service or product to the world, PR is, hands down, the best strategy and can be one of the most cost-effective ways to raise brand awareness and increase sales. Sharing your entrepreneurial story in national business publications, getting product placements in popular magazines, participating in expert interviews on industry topics, and earning positive social media [...]

By Lauryn Gray|2018-05-24T12:13:25-04:00May 24th, 2018|Communication, Credibility, Media Relations, Media Strategy, Public Relations, SEO|0 Comments

Tips for Securing National Media Coverage

“No thanks.” “Not at this time.” “I appreciate your persistence, but I’m not interested.” If you’re in PR, you’ve more than likely received a response similar to this from national media journalists. In my five years at Dittoe PR, I’ve heard this, well… too many times to count. While it can be discouraging to get so many rejections about your story idea, especially after you’ve spent hours coming up with the strategy and writing that perfect pitch, a PR professional must never give up. Hearing that “yes” makes the flurry of pitches worth it—for yourself and for your client. [...]

By Mallory Sturgeon|2018-05-10T14:51:31-04:00May 10th, 2018|Client Coverage, Client Relationships, Media Relations, Media Strategy, Public Relations|0 Comments

Consuming Media: Millennials vs. Baby Boomers

The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgable about how audiences are consuming media and staying informed. We’re taking a closer look at how millennials and baby boomers consume media differently. Learn how it affects our strategies for telling our clients’ stories to the most influential audiences. Baby Boomers Baby Boomers, born between 1946-1964 and know sticking to their roots, are surprisingly open to new formats. In [...]

By Sophie Maccagnone|2018-04-17T11:01:45-04:00April 19th, 2018|Media Relations, Media Strategy, Public Relations, Social Media, Thought Leadership|0 Comments

Dittoe PR Scores a Hole-in-One with Carry The Game

Announcing a brand-new initiative at an industry’s largest trade show is no small feat, but Dittoe PR is always up to the challenge. The Western Golf Association (WGA), a long-time client of Dittoe PR, knew they wanted to make a splash in the industry when they announced their newest venture, Carry the Game. It’s an initiative that aims to change the face of youth caddying in the U.S. and would take golfers, clubs, and organizations across the industry coming together to make this initiative a success. The best time to announce a new industry-wide initiative is when everyone in [...]

By Madisen Petrosky|2018-04-12T09:57:24-04:00April 12th, 2018|Client Coverage, Client Relationships, Media Relations, Media Strategy, Public Relations|0 Comments