How to Find Credible Sources to Cite in Media Pitches

With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge.   In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to journalists. These credible sources ensure your audience – journalists, and perhaps their readers, viewers, or listeners – can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.   Here are a few best practices for finding and citing credible sources in your next pitch:   What makes something credible? [...]

By |2018-06-28T16:16:25-04:00June 28th, 2018|Content, Media Relations, Public Relations|0 Comments

Why Persistence is Public Relations’ Most Valuable Skill

While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.   It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more [...]

Now Accepting Applications for Public Relations Fall Internship 2018

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for fall 2018, and we want you to apply! This internship is paid and part-time or full-time options are available.   Here’s what you need to know: Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators [...]

By |2018-06-05T10:54:25-04:00June 5th, 2018|Internship, Media Relations, Public Relations|0 Comments

How to Build a Social Media Strategy That Works for Your Business

Some of you may be wondering what is a social media strategy and is it necessary for my business? To answer your first question, a social media strategy is simply an extension of a business’ overall marketing and public relations strategy. Built to support the achievement of company-wide goals, social media strategies should outline campaigns and tactics for key social media channels. As for the second question, YES! Every business, whether it’s a startup or a Fortune 500 company, should have a presence on social media.   Percent of U.S. adults who say they use the following social media sites [...]

By |2018-06-01T10:34:38-04:00June 1st, 2018|Media Relations, Social Media, Strategy|0 Comments

How A Great PR Strategy Can Grow Your Business

In today’s world of rapid technological advancement and globalized commerce, startups and Fortune 500 companies alike are searching for new ways to build their business, gain visibility, and stand out amongst the competition.   When it comes to building and communicating the credibility of your service or product to the world, PR is, hands down, the best strategy and can be one of the most cost-effective ways to raise brand awareness and increase sales.   Sharing your entrepreneurial story in national business publications, getting product placements in popular magazines, participating in expert interviews on industry topics, and earning positive social media [...]

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