Home/Media Relations

Six ways PR professionals can (and should) ‘think like a journalist’

As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me elsewhere, and I’ve spent nearly a decade working on the “dark side” of the media, as some (unfortunately) say.   While I may not be reporting or a big-time magazine editor, working with media is one of the primary responsibilities of my job. And, the truth is that media jobs and PR jobs are far [...]

How to Find Credible Sources to Cite in Media Pitches

With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge.   In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to journalists. These credible sources ensure your audience – journalists, and perhaps their readers, viewers, or listeners – can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.   Here are a few best practices for finding and citing credible sources in your next pitch:   What makes something credible? [...]

By |2018-06-28T16:16:25-04:00June 28th, 2018|Media Relations, Content, Public Relations|0 Comments

Why Persistence is Public Relations’ Most Valuable Skill

While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.   It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more [...]

Now Accepting Applications for Public Relations Fall Internship 2018

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for fall 2018, and we want you to apply! This internship is paid and part-time or full-time options are available.   Here’s what you need to know: Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators [...]

By |2018-06-05T10:54:25-04:00June 5th, 2018|Internship, Media Relations, Public Relations|0 Comments
Load More Posts
Go to Top