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Dittoe PR client announces monumental acquisition

Plastic straws.   They’re small, convenient, inexpensive and seemingly harmless. Their use has been widespread amongst restaurants, retailers, consumers and businesses alike for several decades. However, this modern-day convenience also comes at a high price.   Plastic straws not only contribute to our rising plastic pollution crisis, but they’re unavoidably harmful to the environment, as they’re too lightweight to make it through the mechanical recycling sorter. Shockingly enough, Americans use more than 500 million plastic straws each day.   Enter Aardvark Straws.   Introduced in 2007 in response to the growing anti-plastic movement, Aardvark Straws offer an environmentally friendly alternative to plastic [...]

By |2018-09-19T18:37:35-04:00September 20th, 2018|Client Coverage, Media Relations, Public Relations|0 Comments

Five Tips to Help You Succeed at Your Public Relations Internship

For many college students nearing graduation, completing an internship that will provide useful experience to apply post-graduation is a necessity. After wrapping up another year as a public relations student, I went into my first day as an intern at Dittoe PR in sponge mode, prepared to soak up all of the knowledge radiating from some of the best PR pros in the business.   Throughout the course of my internship, I was exposed to the different sides of public relations, including media relations, social media, thought leadership and more. I learned several invaluable skills that will be applicable to the [...]

Interview Prep Sheets: Turn a good interview into a great one

While Dittoe PR offers an array of different services for clients, our bread and butter is media relations. We’re constantly working with reporters to secure media opportunities for our clients. Since we believe no two clients are alike, that also means every client interview is as important as the next. Whether it’s a small startup or a Fortune 500 company, we have found that the value of an interview prep sheet can help turn a good interview into a great one.   So, you’re ready to draft an interview prep sheet – now what?   The following items are must-haves when [...]

By |2018-08-09T15:23:17-04:00August 9th, 2018|Client Coverage, Media Relations, PR tools|0 Comments

How To Use Your PR Internship as a Networking Opportunity

By: Lyndsey Isenhower   If you’ve ever applied for a job, you’ve probably heard the saying, “it’s not what you know, but who you know.” The more people you connect with in the company or industry that you aim to be in, the higher chance for employment. Networking is one of the most valuable tools available to get where you want to go. And internships are a great way to begin the networking process – after all, you meet and work with people that are already in your chosen industry!   As a former intern myself, here are a few tips [...]

By |2018-08-02T08:39:12-04:00August 2nd, 2018|Internship, Media Relations, Public Relations|0 Comments

How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.   When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.   Here are three ways you can take a proactive approach to public relations in order to [...]

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