While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.
It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more than distributing one press release every six months or posting one Tweet each week to really drive results.
When it comes to conducting media relations or PR campaigns, persistence is particularly important. In order to successfully conduct a media relations campaign, simply writing a release, publishing it on the company’s press page and hoping media will pick it up will likely will not cut it. Brands should consistently test out new story angles and hooks, follow up with media regularly – sharing additional information to pique their interest – and always be on the hunt for a new media contact who might be interested in sharing your story.
Besides that, media relations involves a lot of other tasks that require a persistent mindset. For instance, we hear “no” more times than we can count when reaching out to media with story ideas. PR pros invest a lot of time researching the perfect journalists just to find out they’re not interested in your topic. We also hear “maybe” a lot, which can often turn out to be dead ends. The trick is to not get discouraged, but rather see it as a challenge to overcome.
The point is a good PR pro understands you can’t take no for an answer. When one door closes, we find a way to open another. By researching additional contacts, sending out new pitches and continuing to persevere, we’re able to secure the results our clients deserve.
A young professional starting out in the world of PR might be surprised at just how much patience and perseverance the job takes. However, when you’re passionate about your clients, you don’t just give up. Instead, we work hard to find new opportunities, review past failures and keep trucking forward.
Public relations can be an extremely valuable tool for businesses of all sizes. Whether a company is well established or just starting out, it can be very beneficial to position your brand to the public in a proactive way to ensure your brand is well recognized. After all, behind any public relations campaign is a well-crafted strategy, precise messaging, and a whole lot of perseverance.