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Top PR Trends for 2018: Part 2

If you’re like most busy marketers or entrepreneurs, you barely have time to get through your own to-do list, let alone research and stay on top of the latest PR trends that can help your brand increase its visibility and attract more customers. We’re here to help. Today, we’re continuing our two-part series on the top PR trends for 2018. My colleague Megan Custodio shared some incredibly valuable insight on the continued rise of influencer marketing and the evolution of the press release in her blog post last week. This week, we’re diving into two other big PR trends shaping the [...]

Five Lessons From 2017’s Biggest PR Fails

2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life teaching moments for public relations professionals everywhere. As we celebrate the New Year, let’s take a look at some of the companies that are still recuperating from their self-inflicted PR mistakes.   UNITED AIRLINES The Crisis: 2017 unleashed a never-ending cycle of PR disasters for United Airlines. Most notably, the airline took the worst hit in the company’s 90-year history [...]

Three Tips to Plan a Successful Grand Opening

Dittoe PR is no stranger to planning grand opening events. Between Broken Beaker Distillery, two CycleBar locations, six GetGo locations, Carmel’s Market District, Hickory House, and Broken English Taco Pub – among many others – we’ve got the process down pat.   When Chicago-famous taqueria Broken English Taco Pub decided to expand to Indianapolis, they had to not only find the perfect location but an Indianapolis public relations team to assist with grand opening planning and secure media coverage around the expansion to the Circle City. Assisting with everything from creating the guest list and sending invitations to coordinating a Facebook [...]

How To Pitch a Unique Client to the Media

A blood-soaked box. Severed fingers. Barrels of slime. Surgical masks. Creepy, crawly critters. Who knew that would be part of our media efforts for one of our most interesting clients. This is our sixth year working with Indy Scream Park, Indiana’s premier Halloween event filled with haunted attractions, and the frights keep coming! The challenge of gaining media attention for a client this unique is the local competition. How does Indy Scream park stand out from its competitors, despite being the only interactive one with five attractions? We decided to create “media boxes”—in addition to our individual, personalized pitches—and it worked! [...]

By |2017-12-28T09:25:50-05:00November 16th, 2017|Media Relations|0 Comments

Dittoe PR Takes Over Seattle With ‘Strawless In Seattle’ Campaign

It all started with a plastic straw.   Plastic straws seem harmless, but after working with Aardvark paper straws for more than three years, we’ve learned more about the dangers of plastic straws than one can even imagine possible.   Plastic straws pollute our oceans, beaches, and harm our marine life. Fish feed on microplastics, which can then end up on our own plates, and before you know it, humans ingest plastic for dinner. In the U.S. alone, we use 500 million plastic straws daily. By 2050, plastics in the ocean will outweigh the fish.   When Aardvark teamed up with [...]

By |2017-10-30T15:59:34-04:00October 26th, 2017|Media Relations|0 Comments
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