Megan Custodio
Senior Vice President and Partner
Megan has spent the past 16+ years with Dittoe PR, following graduation from Indiana University. Since then, she has grown in title (from intern to senior vice president and partner) and responsibilities (including business strategy and growth, client success, employee relations and development, and more). During her time at Dittoe PR, Megan has played a pivotal role in growing the agency’s workforce by 466%, expanding the company’s service offerings, developing and retaining team members, and building a company culture that is second to none. Megan was named a 2022 “Indy’s Best and Brightest” award winner and a PRNEWS “Top Women in PR” honoree.
A mom of three boys, Megan spends her (limited) remaining free time volunteering on the boards for the Humane Society of Hamilton County and More Than a Phone.
Are Google Ads Worth the Investment in 2026?
Google’s advertising ecosystem is undergoing one of its largest transformations since the introduction of Smart Bidding. With Google Ads becoming increasingly AI-driven, the question isn’t whether Google Ads work, but which campaign types are worth investing in?
Now Accepting Applications for Fall 2026 PR and Digital Marketing Internships at Dittoe PR
Dittoe PR is now accepting applications for Fall 2026 public relations, digital marketing, and social media internships! Learn more and apply right here.
SEO, AEO and Digital Optimization: Why Clear Brand Messaging Still Comes First
There are too many acronyms and tactics related to AI today to keep up with. The good news is that amid all the noise, one best practice remains unchanged: clear messaging, credible earned coverage, and a consistent digital presence is the best way to stand out. Learn more about why messaging matters the most in today’s digital marketing space.
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
The Uncanny Impact of Generative AI on Digital Marketing
How do you create successful digital marketing content in the age of AI? With your primary audience in mind. Regardless of your business goals and the AI tools you’re using, humans should be your priority. Read how Dittoe PR combines human-centered experience and skills with AI tools to ensure your content is seen by the right people at the right time.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Beyond the Logo: How Branding Defines Your Story
Dittoe PR is taking a moment to refine who we are, what we do and why we do it. We have grown over the years and expanded our service offerings from public relations to comprehensive social media management, hyper-targeted digital marketing and advertising, and human-driven, SEO-backed content creation. Learn more about our renewed brand strategy.
The Impact of Generative AI on Social Media
We all know generative AI is prevalent in making fake images, but it’s also hard at work behind the scenes, analyzing our behaviors to power the algorithms that curate content tailored to our likes and interests. Read more from our Social Media Strategist Gabby Crays.
Top Crisis Communication Fails of 2025 Keeping Us Up at Night
2025 is behind it, but there are some brands who wish it never happened. From “Good Jeans” to “ColdplayGate,” we’re revisiting the biggest crisis communication blunders of 2025 and the lessons they teach.
Applications Open for Summer 2026 PR and Digital Marketing Internships at Dittoe PR
Dittoe PR is seeking public relations interns as well as social media and digital marketing interns to join our remote-first team for the Summer 2026 semester! Learn more and apply here.
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