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What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.   Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared ...

Instagram Story Tips for Building Your Brand

With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased with the updates. New Instagram Story features include various font styles, new stickers and gifs, highlights, and more, all of which have users sharing content now more than ever.   In 2017, Facebook announced that Instagram Stories surpassed its competition, gaining more than 250 million daily active users in its first year. And with 100 million ...

Finding a Work-Life Balance in a Hyper-Connected World

Balancing your personal life and your work can be challenging for some, especially in the always-on world of PR. There will always be a situation that warrants a rapid response, a reporter to pitch or a strategic plan to assemble. While the PR world is exciting and ever-changing, it also seeps into our personal life and can make establishing boundaries extremely difficult. If you’re struggling to separate work from your personal life, here are a few ways to help step away from your desk and return to the office refreshed.   Stay organized. While it may seem counterintuitive to add a ...

By |2018-03-08T11:11:58-05:00March 8th, 2018|Thought Leadership, PR tools|0 Comments

Top Productivity Tools for the New Year

Hoping to be more productive or stay better organized in 2018? We’ve rounded up the top tools to aid you in sticking with your new year’s resolution.   Doodle Rather than wasting time emailing back and forth, Doodle allows users to set up polls for scheduling meetings. Using this app will help you – and your coworkers – be more efficient with finding the best time to meet.   Todoist This simple to-do app allows users to create various projects and task lists to stay organized professionally and personally. Check tasks off, leave status comments, color-code lists, add deadlines … the ...

By |2018-01-11T09:40:08-05:00January 11th, 2018|PR tools|0 Comments

Becoming A Contributor to Provide Credibility

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles.   What is a bylined article?   A bylined article is authored by a third-party expert and published by a media outlet. These contributed pieces play a critical role in positioning individuals as thought leaders in their respective industries. Though seemingly unique, bylined articles are actually fairly common.   These articles take on a passive tone, so it is important they are not overly-promotional. Authors must ...

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