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Interview Prep Sheets: Turn a good interview into a great one

While Dittoe PR offers an array of different services for clients, our bread and butter is media relations. We’re constantly working with reporters to secure media opportunities for our clients. Since we believe no two clients are alike, that also means every client interview is as important as the next. Whether it’s a small startup or a Fortune 500 company, we have found that the value of an interview prep sheet can help turn a good interview into a great one.   So, you’re ready to draft an interview prep sheet – now what?   The following items are must-haves when [...]

By |2018-08-09T15:23:17-04:00August 9th, 2018|PR tools, Client Coverage, Media Relations|0 Comments

Tips for Responding to Customer Feedback on Social Media

Maintaining a presence on social media allows brands to connect with consumers on a more personal level and participate in online discussions related to their products, industry and more. With 81 percent of Americans actively using social media and more than 58 percent of users engaging with brands one to three times per day, it’s clear that consumers prefer to communicate with brands online.   Regardless of the engagements sentiment, when customers engage with your brand online, it is important to make them feel heard. There are a number of ways to respond to customer feedback on social media, so we’ve [...]

By |2018-06-22T09:01:53-04:00June 22nd, 2018|Social Media, Communication, PR tools, Strategy|0 Comments

Best Practices To Use on Social Media During a Crisis

Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis strikes, the information is at our fingertips at lightning speed.   News coverage 24/7 has transformed the way we seek and share information, but what does that mean for brands? If you ever find yourself in a crisis, take a deep breath, buckle-up, and get ready for the ride. Here are a few social media best [...]

How to Take Advantage of LinkedIn Groups

With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups.   LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”   There are nearly 2.1 million groups on LinkedIn – which is still a LOT – but when broken down by industry, [...]

What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.   Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared [...]

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